Sr. Integrated Media Strategist
About The Position
Acadia is a modern digital growth agency focused on helping brands overcome complex marketing and media challenges with clarity, confidence, and measurable impact. We combine expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our methodology is grounded in data, strategic thinking, and an integrated approach that connects audience insights, media planning, and commercial results. Acadia assists clients in making more informed investment decisions and gaining a competitive edge across various channels and platforms. This role is for an experienced integrated media strategist ready to lead planning workstreams and significantly influence media strategy. The ideal candidate can build comprehensive full-funnel media plans, understands channel functions, audience strategy, and investment decisions in driving business outcomes. They are comfortable working independently while collaborating closely with senior leadership.
Requirements
- At least 4 years of media planning experience
- Independent ownership of integrated plans
- Direct client presentation experience
- Demonstrated experience developing recommendations across digital and traditional media channels
- Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement
- Experience using audience, competitive or media-planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, Placer.ai or comparable platforms
- Strong proficiency in Excel or Google Sheets and PowerPoint or Google Slides
- Excellent written, verbal and presentation skills, with the ability to turn complex information into clear recommendations
Responsibilities
- Own integrated media planning workstreams across assigned accounts
- Develop full-funnel media plans aligned to client objectives, including: Audience strategy, Channel roles and media mix, Budget allocation and investment rationale
- Ensure plans align to overarching strategy set by Associate Media Directors or Media Directors
- Pressure-test plans for quality, feasibility, and performance potential
- Contribute to development of integrated media strategy alongside senior leadership
- Help define audience approach, channel roles, and testing frameworks
- Identify opportunities to improve performance or evolve strategy
- Lead development of test-and-learn agendas
- Interpret performance data and translate into actionable insights
- Partner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworks
- Ensure optimization recommendations align to business objectives and KPIs
- Serve as a day-to-day client lead for planning and performance discussions
- Present plans, updates, and results with clarity and confidence
- Respond to client questions and provide informed recommendations
- Escalate strategic questions or risks as needed
- Mentor and support Integrated Media Planners
- Review deliverables and provide feedback to elevate quality
- Help guide workflow, organization, and prioritization across projects
- Leverage planning tools and data sources to inform strategic recommendations
- Translate research and data into clear strategic implications
- Support advanced analysis related to channel performance and media mix
Benefits
- 16 Paid Holidays
- Paid vacation and sick time
- Company closed Christmas Eve through New Year's Day
- Solid Health benefits (medical, dental, and vision insurance)
- 401k and Equity Grants
- Education Reimbursements
- Opportunity for growth
- Flexible working hours
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
