Sr Manager, Integrated Marketing

Clio Snacks•Piscataway, NJ

3d•Hybrid

About The Position

Reporting to the SVP of Marketing, the Senior Manager of Integrated Marketing will lead the development and execution of Clio’s integrated consumer marketing engine across paid media, social, influencer, PR, partnerships, community, email/SMS and website. This person will translate brand strategy into breakthrough, measurable campaigns that generate awareness, build brand equity and foster consumer love to support long-term revenue growth.

Requirements

Bachelor’s degree with 8+ years of experience, preferably in CPG, food & beverage, snacking, wellness, or high-growth consumer brands.
Proven experience leading integrated campaigns across paid, owned, earned, social, influencer, email/SMS, ecommerce, and partnerships.
Demonstrable experience managing direct reports, agencies, budgets, timelines, and integrated teams.
Strong creative judgment with experience developing briefs, campaign concepts, content plans, and brand communications.
Ready to take on high levels of responsibility and balance a broad range of initiatives.
Growth mindset / to be a self-starter motivated by strong desire to test, learn, and improve.
Empathy for our consumer and eagerness to collaborate and partner with the Clio team.

Responsibilities

Work alongside the SVP of Marketing and Sr Brand Manager to develop integrated marketing communication plans that support total brand marketing strategy and objectives.
Quarterback the integrated campaign process from brief to execution to post-campaign analysis, ensuring work is strategically sharp, creatively cohesive, on time, and measurable.
Lead team of two plus agency partners in development, execution and promotion of high-quality, on-brand paid advertising, partnerships, PR, influencer, social media, email/sms, website and ambassadors programming to drive brand awareness & customer acquisition.
Establish campaign KPIs, measurement plans, and performance learnings, continuously testing and improve campaigns by optimizing audience, channel, timing, message, offer, etc.
Continuously develop, manage and optimize integrated marketing budget as plans evolve.
Partner with communications agency and internal stakeholders to develop earned media strategies that build brand awareness, credibility, and cultural relevance.
Identify press-worthy brand moments, company stories, trend angles and consumer insights that can generate earned media coverage.
Support development of press materials, messaging, product seeding strategies, media mailers, event concepts, and spokesperson opportunities.
Track PR performance and translate earned media results into clear learnings, opportunities, and recommendations.
Support team members in fostering brand love through targeted, one-on-one consumer interactions across social, influencer and consumer conversation management.
Amplify this brand love through strategic loyalty tactics, including our consumer ambassador program (Clio Cravings Club) and college and university initiatives.
Guide consumer response, ensuring timely, empathetic, and on-brand interactions that strengthen consumer relationships.
Partner with agency/contractor to support strategies that drive ecommerce traffic, product trial, conversion, repeat and loyalty.
Serve as the internal marketing liaison for website, ecommerce and email/SMS content, ensuring all efforts align with brand and key priorities.
Create breakthrough ideas to make our marketing communications stand out in a crowded, digital world.
Seek out and evaluate new business opportunities, tools and platforms to optimize marketing initiatives and ROI.
Identify and manage the correct external partners (agencies and freelancers, technology companies, etc.) to bring about flawless execution and negotiate contracts and deals where appropriate.
Spearhead events and partnership strategy and execution.
Develop, coach and mentor direct report(s).