Sr. Manager, Growth Marketing
About The Position
The Sr. Manager, Growth Marketing for beverages is responsible for leading strategic planning, commercial scaling and implementation of Taco Bell’s new break-through beverage concept Live Mas Cafe. This role is a blend of strategic ownership and market expansion, with high visibility to executive leadership and high accountability. Success in the positioned will be demonstrated through exceptional leadership skills, a strong marketing acumen and proven operational experience with an understanding of how to scale new concepts successfully. The ideal candidate is entrepreneurial with a builder mindset; he/she must be comfortable with ambiguity, bring a distinct POV, and execute effectively in a fast-paced environment. This person can inspire enterprise teams, drive ideas to action, all while continually measuring and optimizing efforts to accelerate growth and business impact.
Requirements
- Bachelor's Degree required
- Minimum of 8+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)
- Minimum 3 years in a management/leadership role
- Strong strategic thinking and storytelling abilities
- Experience working with and leading cross-functional teams and agency partners
- Strong influence and collaboration skills are a must to navigate a highly matrixed organization
- Demonstrated leadership, project management, and planning skills
- Self-motivated, intellectually curious, and a strong drive for results
- Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
Nice To Haves
- Experience in multi-channel retail industry and / or franchised business is a plus
Responsibilities
- Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café.
- Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar.
- Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team.
- Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed.
- Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale.
- Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept.
- Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success.
- Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café – some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, and carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag
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What This Job Offers
Job Type
Full-time
Career Level
Senior
