Sr. Manager, Growth Marketing Analytics and Insights

Newfold Digital

1d•Remote

About The Position

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. As we scale our growth engine spanning paid acquisition, lifecycle marketing, sales and partner route to market, we are looking for a Senior Manager, Growth Marketing Analytics and Insights to lead how we measure, learn, and optimize across our most critical growth channels. We are seeking a senior analytics leader who will own the measurement strategy behind our growth investments, drive a rigorous experimentation agenda, and translate complex data into clear, business-aligned decisions. In this highly visible, strategic role, you'll sit at the intersection of Growth, Product, Finance, and Data Science—partnering across the organization to make every marketing dollar work harder and smarter.

Requirements

7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment
Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling
Proven track record designing and interpreting A/B and lift tests at scale
Experience building and communicating business cases for budget allocation and investment decisions
Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders
Strong data visualization skills using packaged tools or vibe coded apps
Exceptional communication skills — able to translate complex analytical findings into clear, actionable narratives for non-technical audiences

Nice To Haves

Experience in SMB-focused platforms, or subscription-based digital products
Familiarity with AI-enabled analytics tooling for anomaly detection, forecasting, or insight automation
Background working with performance marketing channels at scale (search, social, affiliate)
MBA or advanced degree in Statistics, Economics, Data Science, or related quantitative field

Responsibilities

Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality.
Design and evaluate conversion and lift tests to quantify true incremental ROI
Drive budget optimization across channels and campaign options using marginal return analysis
Build scenario analyses and business cases to support paid media investment decisions
Translate data into business and impact narratives
Lead performance analytics across including search, social, seo, media, and lifecycle marketing
Identify growth opportunities through deep channel, campaign, and cohort analysis
Develop attribution frameworks with a balance of rigor with operational simplicity
Think through growth and impact lens and design tests to answer specific questions
Orchestrate analysis harnessing existing BI tools and workflows
Identify and harness AI-enabled tools to detect trends, opportunities and insights
Develop or vide code dashboards and reports that surface relevant KPIs
Evaluate and implement best-in-class measurement tooling and data infrastructure improvements
Partner with Growth, Product, Finance, and Data Science teams to align on shared metrics and reporting, and connect spend to growth and LTV outcomes
Enable marketing and channel teams with self-serve analytics tools and clear KPI frameworks
Present insights and recommendations to senior leadership with clarity and confidence
Champion a culture of experimentation and data-informed decision-making across the growth org