Sr Manager, Games Marketing

PlayStation Global

19h•$167,200 - $301,000•Remote

About The Position

Sony Interactive Entertainment (SIE) is seeking a Senior Brand Marketing Manager to lead brand marketing for multiple high-profile game franchises. This role is crucial for the financial success of a portfolio of games, including live service titles. The successful candidate will develop and manage holistic global marketing plans to drive growth and profitability, focusing on acquiring new players, engaging existing ones, and re-engaging previous players. The ideal candidate is a self-starter with strong experience in marketing games, live service products, and new business models, possessing a blend of creativity and analytical skills to drive product strategy and year-round marketing plans for continuous player engagement.

Requirements

10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
Marketing degree or equivalent

Nice To Haves

Master’s Degree is preferred
Live services experience, can include products with continuous revenue models and constantly updated content offerings
Expertise in assessing and building new business models with players in mind
Ability to make data driven marketing decisions
Excellent verbal and written communication skills
Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
Ability to think strategically and execute tactically, and a persistent attention to detail
Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
Proven expertise in the planning, execution and leadership of business plans
Bi-lingual fluency in English and Japanese

Responsibilities

Lead marketing for game titles
Set overall marketing strategy for the entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations
Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics
Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics
Drive holistic franchise management, marketing revenue opportunities outside of game launches
Manage annual title marketing budgets
Partner with studio leadership to deliver on overall business goals for each game