Sr. Manager, Finance Marketing Shared Services

The Gap•Folsom, CA

About The Position

Gap Inc. is looking for a strategic and analytically driven Senior Manager of Finance to lead financial operations within our Marketing Shared Services function. This highly visible role sits at the intersection of finance, marketing, and technology — owning our Anaplan planning ecosystem, delivering executive-level spend insights, and partnering across brand and media teams to drive smarter marketing investment decisions across the portfolio.

Requirements

Surface actionable insights and trends across brands
Bachelor's degree in Finance, Accounting, Business, or a related field
10+ years of progressive finance experience, including financial planning, analysis, and reporting
Strong proficiency in Anaplan, including model administration, data loading, and end-user support
Advanced Excel skills, including complex financial modeling and data reconciliation
Excellent communication and storytelling skills, with the ability to present financial insights to executive audiences
Demonstrated ability to manage cross-functional relationships in a matrixed, fast-paced environment

Nice To Haves

Experience with AI tools such as Claude or similar platforms; ability to leverage AI to build financial dashboards and accelerate analysis
Background in marketing finance, media spend analysis, or retail industry experience
Familiarity with shared services finance structures and cross-brand budget management

Responsibilities

Own and administer the Anaplan planning platform end-to-end
Execute monthly data loads and save down completed forecast versions
Maintain data integrity across all planning cycles
Serve as primary point of contact for IT troubleshooting and system issue resolution
Lead monthly reconciliation of marketing spend actuals against budget and prior year
Identify and investigate variances and root causes
Ensure financial accuracy across all brands and channels
Translate complex financial data into clear executive overviews of marketing spend performance
Deliver monthly reporting for Gap Inc. senior leadership
Surface actionable insights and trends across brands
Evaluate and recommend opportunities to optimize the marketing spend profile across brands
Analyze channel mix, timing, and allocation to support enterprise marketing effectiveness goals
Use financial data to inform decisions around spend strategy
Serve as key financial liaison to brand finance teams and marketing and media teams
Ensure data accuracy and alignment on planning assumptions
Drive consistent Anaplan tool usage across the organization