Sr. Manager, Education and Events

Texas L P•Boston, MA

8d•Hybrid

About The Position

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships. From crafting compelling training content to orchestrating conferences, workshops, webinars, and in-store activations, you’ll collaborate with cross-functional teams and external partners to deliver best-in-class experiences that advance our business objectives and position our brands for long-term success.

Requirements

Strong project management and organizational skills.
Excellent communication and interpersonal abilities.
Proficiency in event management software and learning management systems (LMS).
Ability to work independently and collaboratively in a fast-paced environment.
5+ years of experience in educational programming and/or event management.
Strong understanding of the hair category and prestige beauty landscape.
Ulta and Sephora experience required.
This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region.
Authorized to work in the United States on a full-time basis

Nice To Haves

Licensed and experienced Hairstylist/Cosmetologist
Bilingual English/Spanish/French capabilities

Responsibilities

Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities
Serve as a subject matter expert for product, category knowledge, and selling skills—informing educational content, videos, digital modules, and training materials.
Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides
Develop, brief and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies.
Analyze business performance, POS opportunities, and coaching results; implement targeted education plans to address gaps and strengthen door-by-door performance.
Support new hire onboarding with brand education and in-store activation training.
Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos.
Partner with Marketing, Key Accounts and Field Team to ensure tailored and flawless execution of education and events per location.
Manage sample and promotional product distribution to the Sales and Education Specialist Team.
Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement.
Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams.
Collaborate and strategize across sales/marketing teams on planning retail events to support sales growth and manage the programs in their entirety.
Plan and support the execution of events, including portal entry, collateral, GWP receipts, and execution.
Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering.
Curate retailer-specific events such as masterclasses that align with brand and consumer priorities, driving strong sales and achieving store-level ROI
Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations
Build and maintain relationships with Retail partners across education and events
Serve as the primary point of contact for event inquiries and educational program support.
Ensure a high-quality experience for all participants through excellent customer service and attention to detail.
Track and report on KPIs related to education and events impact
Deliver post-event recaps and insights to guide future improvements.
Maintain accurate records and documentation for compliance and reporting purposes.
Monitor competitive activity and share insights to inform strategic decisions
Hire, onboard, and train team members supporting Education and Events
Provide ongoing coaching, performance feedback, and clear KPIs to drive accountability
Oversee scheduling, workload planning, and resource allocation for education and event execution
Ensure strong communication between HQ, field teams, and cross‑functional partners
Maintain consistent brand standards across all training and event initiatives
Foster a collaborative, high‑performance team culture aligned with business priorities