Sr. Manager/ Director of Marketing

Advanced Medical Management•Los Angeles, CA

12h•$120,000 - $180,000

About The Position

We are seeking a purpose-driven, strategic Sr. Manager of Marketing/Director of Marketing to serve as the marketing right hand to the Chief Brand & Experience Officer at SMG (Seoul Medical Group) — a leading healthcare organization serving the Asian American community across Korean, Chinese, and Vietnamese populations. In this role, you will manage day-to-day relationships with external marketing agencies, drive consumer-facing campaigns, and partner cross-functionally to execute the brand narrative under the direct guidance of the CBxO. This is a unique opportunity to operate at the intersection of brand strategy and execution in a high-growth, mission-driven organization rapidly expanding its reach across Korean, Chinese, and Vietnamese communities.

Requirements

7–12 years of experience in consumer marketing, with a strong background in agency management and multicultural brand strategy.
Demonstrated ability to manage external agency relationships, hold vendors accountable to outcomes, and translate strategic direction into executed campaigns.
Passion for community-focused storytelling, empathy-driven messaging, and inclusive branding.
Excellent communicator and collaborator across cross-functional teams.

Nice To Haves

Prior experience in healthcare, Medicare Advantage, or mission-driven sectors preferred.
Korean language proficiency a plus, but not required.
Chinese and Vietnamese language skills a plus

Responsibilities

Execute the SMG brand narrative as defined by the CBxO — ensuring shared values, vision, and commitment to care are consistently expressed across all channels and communities.
Lead the day-to-day management of external marketing agencies, ensuring aligned strategy, clear messaging, and measurable outcomes across all media channels.
Develop and execute culturally attuned, consumer-facing campaigns — especially during Medicare Advantage enrollment periods (OEP, AEP, SEP).
Work cross-functionally with internal teams (digital, community, broker engagement, brand, provider relations) to ensure messaging consistency and campaign support.
Partner closely with insurance brokers and healthcare partners — serving as the key marketing liaison to sales channels and strategic health system relationships, ensuring brand messaging supports enrollment goals and partner alignment.
Serve as the operational owner of brand execution — translating CBxO-defined brand architecture, voice and tone, and community storytelling guidelines into day-to-day campaign and agency work across Korean, Chinese, and Vietnamese audiences.
Monitor campaign performance, generate insights, and optimize results across traditional and digital channels.
Ensure operational excellence in budgeting, timeline management, and internal approvals.