Sr. Manager, Digital Marketing Asset & Content Governance

Chiesi Group•Boston, MA

34d•$161,280 - $197,120•Hybrid

About The Position

Based in Parma, Italy, Chiesi is an international research-focused biopharmaceutical group with 90 years’ experience, operating in 31 countries. More than 8,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact. Diversity, inclusion, and equal opportunity are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better. Chiesi Global Rare Diseases is a Chiesi Group’s business unit established in February 2020 and focused on research, development and commercialization of treatments and patient support services for rare and ultra-rare disorders, many of whom have limited or no treatments available. This unit is based in Boston, Massachusetts, with a strong synergy with the headquarters in Parma. Rare unit has a focus on research and product development for lysosomal storage diseases, rare hematology, ophthalmology disorders and rare immunodeficiencies. The unit is also a dedicated partner with global leaders in scientific research, patient advocacy and care.

Requirements

5+ years in content operations, marketing technology/automation, or DAM/content governance (regulated industry preferred).
Strong metadata/taxonomy design and content lifecycle management experience.
Working knowledge of claims management, usage rights/consent, and audit requirements.
Experience with enterprise DAM and medical/legal/review systems (e.g., Veeva PromoMats or similar).
Proven training and change-management chops—comfortable leading adoption across teams.
Data literacy—can define/report KPIs (reuse rate, cycle time, metadata completeness) using Excel/BI.
Vendor/agency management experience; comfortable coordinating offshore support.
Bachelor’s degree or equivalent experience; library science, information management, or similar a plus.

Responsibilities

Own governance for US Rare across DAM and the Claims Library—define metadata/taxonomy standards and controlled vocabularies.
Ensure claims traceability for every asset/module (source IDs, version lineage, rights/consent, expiry).
Run the lifecycle from creation → approval → reuse → deprecation/archive, with automated checks and alerts.
Be the compliance gate with Regulatory/Medical/Privacy; prepare for audits and quickly remediate findings.
Drive adoption—deliver training, playbooks, office hours, and a champion network so teams actually use the standards.
Improve findability & reuse—QA ingestion/tagging, partner with brand teams and agencies, and reduce rework.
Enable modular content—ensure components are structured/tagged for reuse and localization.
Make the data useful—publish dashboards on reuse, cycle time, and metadata quality; turn insights into actions with Analytics.
Manage vendors/SLA work—lead offshore/onshore tagging backlogs, set acceptance criteria, and audit quality.
Continuously improve—run quarterly governance reviews, refine policies, and help design the future run-state with Marketing Ops.
Coordinate with brand teams, agencies, and internal stakeholders to ensure metadata completeness and source file accuracy.
Conduct regular content audits, cleanup, and hygiene activities.
Manage and maintain the Component Library, Claims Library, Digital Rights Management (DRM), and taxonomy structures.
Upload content set acceptance criteria for, and audit, content ingestion and quality checks performed by the librarian team.
Perform content reviews and quality checks on all assets.