Sr. Manager, Digital Experience & Performance

Edible Arrangements, LLC•Atlanta, GA

4d•Onsite

About The Position

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide. Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate. As a Senior Manager, Digital Experience and Performance and reporting to the Senior Director of Digital Experience and Performance, you’ll lead a team while working cross-functionally to implement eCommerce best practices including merchandising, personalization, promotional strategies, A/B testing, conversion rate optimization, and more. This position is a centralized touchpoint that connects digital initiatives between E-commerce to Marketing, Innovation, Technology, and Analytics. At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app, and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.

Requirements

6+ years of B2C/D2C eCommerce experience
Familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc)
Ability to effectively manage and deliver on competing priorities, demonstrating change agility.
Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area
Exceptional communication, prioritization, collaboration, and problem-solving skills
Ability to be a team player and to foster a commitment to teamwork among other associates
Must be able to connect dots from issue to resolution, both directly and indirectly, then make recommendations
Ability to work in a cross-functional environment: proactively seek and drive alignment with other teams on key initiatives
Strong problem-solving skills and willingness to roll up your sleeves
Enthusiastic, high energy, detail-orientated, and able to manage multiple tasks

Responsibilities

Lead the site and app content strategy end-to-end, including homepage, PLPs, and landing pages — from concept through execution and performance review.
Lead online merchandising strategy, including product categorization, search strategy, and product content, ensuring alignment with category and business goals.
Develop and drive strategies and tactics that grow volume, customer engagement, and profitability across assigned categories.
Manage the site testing, personalization, and A/B experimentation roadmap, translating results into actionable recommendations.
Analyze category, customer, and shopping behavior across the digital channel to surface meaningful insights that inform strategy and drive decision-making.
Partner with internal and external teams to implement SEO and discoverability best practices that improve organic performance.
Lead cross-functional planning with marketing, merchandising, and operations to deliver a seamless, consistent omnichannel experience.
Coordinate category-specific initiatives across teams to drive revenue and accountability against shared goals.
Plan and lead promotional launches, aligning creative, technology, and merchandising teams to ensure the right messaging, products, and landing pages go live on time.
Take full project ownership of initiatives, managing scope, timeline, and delivery from concept through completion.
Be a category expert and "go to" person by their cross-functional partners