Manager, Digital Experience

CI Financial•CDA ON Head Office - 15 York, ON

5d•CA$69,500 - CA$119,500•Hybrid

About The Position

We are currently seeking a Manager to join our Digital Experience team. This person will lead a team responsible for designing and developing new capabilities to support our integrated digital marketing initiatives. As part of our digital transformation, this includes building out our digital marketing platform on Adobe Experience Cloud; executing the mobile app strategy; and creating compelling online experiences tailored to specific audiences with a focus on lead generation.

Requirements

5+ years of hands on experience with using a content management system.
Experience working with an Agile methodology and iterative development.
Understanding of website best practices and publishing standards for accessibility AODA
Post Secondary education with a Marketing, UI/UX or technology focus
Financial services industry experience
Ability to connect the dots and envision ‘big picture’.
Have strong interpersonal skills such as effective listening, empathy and patience to lead the team.
Ability to quickly understand business and technical context in a face paced environment.
Strong verbal and written communication skills, with the ability to work effectively with employees in all levels across the organization.
Team player with the ability to work independently.
"Embrace the Unknown" ability - Desire to continually learn and explore new tools, concepts and ideas and then share them with the rest of the team

Nice To Haves

Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5, Javascript, CSS, video and image formats
Experience with analytics tools: Adobe Analytics and Google Analytics
Experience with Adobe Target
Experience with Adobe Experience Platform
Understanding of SEO

Responsibilities

Leverage the Adobe Experience Cloud to its full potential to build innovative digital experiences
Partner with various internal teams (marketing, sales, SEO, client services, etc.) to improve processes, identify opportunities, and scale best practice to continual assess and improve on the site’s strategic direction and execution.
Attend all product and technology meetings relevant to digital experience initiatives including (discovery, requirements, design, status updates, and demos).
Schedule work to meet project completion dates with both internal and external partners
Communicate to both non-technical product owners and technical development teams
Ability to source 3rd party vendors and tools to help accelerate our digital experience initiatives
Provide oversight for assigned projects with minimal supervision
Build strong relationships to achieve shared outcomes with various functions across the organization
Drive long-term web strategy across our digital ecosystem, technology, design, and user needs. Establish governance, quality assurance, and a consistent user experience.