Sr. Manager, Content Marketing

SPS Commerce•Rogers, AR

3d•Hybrid

About The Position

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain! Position Summary: The Sr. Manager, Content Marketing is responsible for creating a content strategy and calendar of high-quality, search-optimized educational content that supports ICPs navigate retail requirements and supply chain operations. This role sits within the content marketing team and contributes to SupplierWiki’s mission of translating complex retail rules, processes, and product insights into clear, actionable resources for suppliers. This role requires a people manager who can balance accessible, technical writing with operational goals. This role requires the ability to translate complex topics into engaging educational content while also thinking strategically about how content performs across channels. To take SupplierWiki’s content strategy forward, this role will also play a key part in experimenting with new content formats and collaborating closely with designers, SEO strategists, and campaign teams to expand the reach and impact of our content.

Requirements

Bachelor’s degree or equivalent combination of education and experience
5+ years in a formal people management role
3+ years of experience in content marketing, editorial, or SEO-focused writing
Strong writing, editing, and research skills
Experience creating long-form educational or instructional content
Familiarity with EO principles and content optimization best practices
Experience working with cross-functional marketing teams
Experience collaborating with designers to create visual or multimedia content
Familiarity with AI search, answer engines, or evolving search formats
Experience using SEO tools such as SEMrush, Ahrefs, or similar platforms
Ability to simplify complex or technical topics for broader audiences

Responsibilities

Content Creation & Editorial Execution Can coach best practices in researching, writing, and editing long-form educational content
Translate complex retail and supply chain topics into clear, useful, and engaging content for supplier audiences
Apply SupplierWiki’s writing standards and style guide to ensure clarity, consistency, and accuracy
Maintain and update existing content to ensure it remains relevant and accurate
SEO & Answer Engine Optimization (AEO) Write and structure content optimized for organic search and AI-driven answer engines
Collaborate with SEO strategists to incorporate keyword research, search intent, and SERP insights into content
Use performance data to refine content structure, formatting, and topic coverage
Content Innovation & Format Expansion Partner with designers to develop new content formats beyond traditional articles, such as: visual explainers frameworks and diagrams downloadable resources structured answer content for AI search experiences
Identify opportunities to turn written content into more engaging or scalable formats that improve comprehension and reach
Cross-Functional Collaboration Work closely with: Design to develop visual storytelling and educational graphics Campaign strategists and demand generation to extend the reach of content through marketing campaigns Product and subject matter experts to translate insights into supplier-focused educational resources
Content Performance & Optimization Monitor performance metrics such as search traffic, engagement, and content reach
Identify opportunities to improve performance through updates, new formats, or distribution strategies
Support ongoing optimization of SupplierWiki’s content library