Sr. Manager, Communications & Field Engagement
About The Position
The Senior Manager, Communications & Field Engagement connects Field Operations leadership with store teams through strategic communications, field engagement programs, and leadership messaging. The role partners with Field Operations leaders to translate business priorities into clear, compelling, actionable communications that support understanding, engagement, and execution across the field organization. The position leads development of executive presentations, leadership cascade materials, communication toolkits, and field-facing messaging for organizational priorities and operational initiatives. It also provides strategic oversight of field engagement programs and advisory councils, ensuring field feedback is captured, synthesized, and incorporated into business decisions. The Senior Manager manages a team responsible for field engagement initiatives and serves as a trusted communications partner to Field Operations leadership. This is a hybrid position based at the corporate headquarters in Raleigh, North Carolina, with four days in the office and one day remote. It reports to the Director, Store Communications & Field Execution.
Requirements
- Bachelor's degree in Communications, Business, Marketing, Organizational Leadership, or a related field, or equivalent experience.
- 5–8+ years of experience in communications, field operations, employee engagement, change communications, or related disciplines.
- Experience developing executive-level presentations and leadership communications.
- Experience leading cross-functional projects and influencing stakeholders across multiple business functions.
- Experience managing and developing team members.
- Excellent written, verbal, and visual communication skills.
- Strong presentation development and storytelling capabilities.
- Ability to balance strategic thinking with executional excellence.
Nice To Haves
- Experience supporting large, geographically dispersed field organizations.
- Experience with employee engagement, advisory councils, or voice-of-the-field programs.
- Experience supporting operational change initiatives and business transformation efforts.
- Experience in a retail, automotive, franchise, or multi-unit operating environment.
Responsibilities
- Develop executive presentations, leadership updates, communication toolkits, and supporting materials for Field Operations leadership.
- Create leadership cascade communications that align strategic priorities with field execution.
- Translate complex business initiatives into clear, concise, actionable messages for field leaders and team members.
- Support preparation for leadership meetings, business reviews, conferences, and organizational communication events.
- Ensure consistent messaging across leadership communications, field communications, and operational initiatives.
- Partner with senior leaders to identify communication opportunities, assess audience needs, and recommend effective messaging approaches.
- Develop and execute communication plans supporting operational priorities, business initiatives, and organizational change efforts.
- Manage communication calendars, messaging priorities, and content strategies across field communication channels.
- Ensure communications are timely, engaging, audience-specific, and aligned with business objectives.
- Measure communication effectiveness and recommend improvements to increase reach, understanding, and engagement.
- Collaborate with cross-functional partners to align communications across stakeholder groups.
- Provide strategic oversight and direction for field engagement programs and advisory councils managed by direct reports.
- Ensure field feedback is collected, analyzed, and synthesized into actionable insights for leadership.
- Identify trends, opportunities, and concerns emerging from field feedback and engagement channels.
- Partner with business stakeholders to address feedback and improve the field team member experience.
- Communicate key findings and recommendations to leaders to support informed decision-making.
- Monitor and evaluate engagement program effectiveness and recommend enhancements.
- Develop communication and engagement strategies supporting operational initiatives, programs, and process changes.
- Partner with project teams and business leaders to prepare field audiences for upcoming changes and priorities.
- Create communication resources that improve awareness, readiness, and adoption of new tools, programs, and initiatives.
- Support organizational transitions through communication planning and stakeholder engagement.
- Lead, coach, and develop team members responsible for field engagement and advisory council programs.
- Establish team goals, priorities, and performance expectations aligned with organizational objectives.
- Foster collaboration, innovation, accountability, and continuous improvement.
- Support professional development and succession planning within the team.
- Ensure efficient execution of team deliverables while maintaining high standards of quality and service.
Benefits
- Comprehensive health and wellness benefits for team members and their loved ones.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
