Sr Manager Commercial Reporting Analytics

S&S Activewear LLC•Bolingbrook, IL

8d•$135,000 - $150,000•Remote

About The Position

The Sr. Manager Commercial Reporting & Analytics (Commercial & Marketing) leads business intelligence and analytics strategy across sales performance and marketing effectiveness, spanning business performance management, commercial analytics, marketing measurement, and data management. This role is a key leader within the Commercial Operations, Strategy & Analytics function and essential to support our vision of customer-centricity. The role oversees two direct reports (Manager, Commercial Analytics and Manager, Marketing Analytics) within a total team of four and is responsible for delivering integrated, end-to-end insights across the commercial funnel for the full North American business (US, Canada, Puerto Rico) and TAM expansion geographies in the future. This individual partners cross-functionally to translate data into actionable insights that influence execution, drive growth, improve ROI, and enhance decision-making. This role collaborates closely across the Commercial organization—including Revenue Growth Management (RGM), Merchandising, and Commercial Strategy & Planning—and partners with FP&A, Data Science, and IT to ensure alignment, data integrity, and scalable analytics capabilities.

Requirements

7+ years of experience in analytics across commercial (sales) and marketing domains.
3+ years of experience leading and developing analytics teams.
Demonstrated experience applying advanced analytics to drive insights across Sales and Marketing functions.
Strong expertise in KPI development, performance management, dashboarding, and data analysis.
Proficiency in Power BI (or similar BI tools) and experience working with large, complex datasets.
Strong stakeholder management and communication skills, with the ability to translate data into actionable business insights.
Bachelor’s degree required.

Nice To Haves

Experience in B2B environments, ideally within distribution, apparel, or similar industries.
Hands-on experience with Snowflake and SQL for data extraction and validation.
Familiarity with e-commerce analytics and digital marketing platforms.
Experience with marketing measurement methodologies (e.g., attribution, MMM, incrementality testing).
Advanced degree (MBA or Master’s) in Analytics, Business, Economics, or a related field.

Responsibilities

Define and lead the analytics vision across commercial and marketing functions, translating strategy into a clear execution roadmap that improves visibility into business drivers and enables performance optimization.
Establish and promote best practices across performance management, business intelligence, and commercial and marketing analytics.
Lead, develop, and mentor a high-performing analytics team, fostering a culture of curiosity, accountability, and continuous improvement.
Build team capabilities in Power BI, advanced analytics, and insight storytelling to strengthen business partnership.
Partner with Commercial Strategy to support business planning and development of both longer term (3-year Strat Plan) and annual (AOP) commercial strategies.
Collaborate with FP&A and Commercial Strategy on reporting, forecasting, budgeting, and long-term planning processes.
Advise on data, tools, and systems required to support scalable analytics and reporting, including optimization of new CRM platform.
Own commercial performance management, including KPI definition, governance, and cross-functional alignment.
Lead the monthly cadence of Sales Leadership Reviews and Monthly Commercial Operating Reviews (MORs), delivering clear, executive-ready insights and recommendations.
Drive the development and continuous improvement of Power BI dashboards and reporting used across Sales and senior leadership.
Standardize reporting, scorecards, and performance tracking across Commercial, Finance, Operations, Merchandising, and Marketing.
Embed disciplined, data-driven ways of working focused on profitable growth and accountability.
Deliver insights across customers, segments, brands, and products to identify opportunities and risks.
Partner with Sales and Commercial teams to enable go-to-market execution through actionable insights and performance tracking.
Lead root cause analysis and translate findings into clear, prioritized actions.
Evaluate effectiveness of sales programs, commercial initiatives, and marketing activities through structured and ad hoc analysis.
Partner with Sales, RGM, and Commercial Strategy & Planning to support go-to-market strategy, activation, and execution.
Monitor performance of commercial initiatives and recommend optimizations to improve outcomes.
Support development and execution of the long-term Value Creation Plan, including customer segmentation, activation strategies, and resource allocation.
Lead the development of a full-funnel marketing measurement framework across brand, demand generation, and retention.
Oversee campaign measurement, including KPI design, attribution approaches, and ROI evaluation.
Analyze marketing effectiveness and efficiency across channels (e.g., paid search, email, web, social, and campaigns).
Support e-commerce analytics, including traffic, conversion, and customer journey optimization.
Integrate commercial and customer insights into marketing strategy to strengthen targeting, execution, and performance.
Act as a strategic advisor to senior leadership, delivering insights that shape commercial and marketing decisions.
Partner with IT and Data teams to improve data infrastructure, integration, and accessibility.
Collaborate across Sales, Marketing, Merchandising, Finance, and Data Science to align on metrics, reporting, and insights.
Translate complex analyses into clear, concise, and actionable recommendations for executive audiences.