Manager, Reporting & Commercial Analytics
About The Position
The Global Marketing Manager, Reporting and Commercial Analytics is responsible for driving reporting and end point analytics for the Global Marketing and Strategy Team. This person will act as the expert for establishing and monitoring marketing and KPI metrics for the global team, extracting meaningful insights and trends, delivering analytics results, managing ad hoc reporting requests, creating visualizations and building and enhancing processes. The ideal candidate will also have technical fluency required to translate business needs into technical requirements for the Global Analytics team. This person will collaborate with business teams, global analytics, regions, and key support functions (IT, Finance, etc). The ability to understand requirements related to business problems and transform them into a solution design is key.
Requirements
- Bachelor's degree in Business, Marketing, Analytics, or related field.
- 3+ years in marketing analytics, reporting, and data interpretation.
- Proficiency in advanced data visualization tools, especially Tableau or Power BI.
Nice To Haves
- Master's degree
- 5+ years in global marketing analytics, reporting, and data interpretation.
- Prior exposure to multinational organizations and multilingual skills are advantageous
- Familiarity with data analysis tools such as SQL, Python, R, etc.
- Comprehensive understanding of global marketing trends, strategies, and dynamics.
- Strong analytical mindset with the ability to derive actionable insights from complex datasets.
- Exceptional communication skills to convey technical findings to diverse global stakeholders.
- Strategic thinking and ability to align data insights with business objectives.
Responsibilities
- Lead and establish the analysis of global marketing data from diverse sources to extract meaningful insights and trends.
- Collaborate with regional marketing teams to understand local nuances and incorporate them into a cohesive global perspective.
- Identify opportunities for growth, optimization, and risk mitigation based on data-driven insights.
- Develop and manage a comprehensive suite of global marketing reports that cater to various stakeholders, including executives and regional teams.
- Create visually impactful dashboards and reports that communicate key performance indicators (KPIs), campaign effectiveness, and ROI.
- Utilize advanced data visualization tools (e.g., Tableau, Power BI) to create interactive and insightful visual representations of complex marketing data.
- Ensure that data visualizations are intuitive, user-friendly, and offer actionable insights at a glance.
- Establish and monitor global marketing KPIs, tracking performance against targets and goals.
- Develop forecasting models to predict future marketing trends and performance, aiding proactive decision-making.
- Collaborate closely with global marketing teams, sales, finance, and IT to align data strategies and ensure accurate and consistent reporting.
- Act as a liaison between technical and non-technical stakeholders, translating business needs into technical requirements and insights into actionable recommendations.
- Identify opportunities to streamline data collection, analysis, and reporting processes through automation and improved workflows.
- Implement best practices to maintain data accuracy, integrity, and security.
Benefits
- medical
- dental
- vision
- basic life insurance
- paid parental leave
- disability coverage
- participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
- a minimum of 15 vacation/PTO days
- 13 paid holidays
- Paid sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
