Sr. Manager, Capture Strategy & Analysis

CVS Health•Work At Home-Virginia, VA

2d•$75,400 - $165,954•Onsite

About The Position

Aetna’s Senior Manager, Capture Strategy & Analysis plays a critical role in owning the capture (proposal readiness) and proposal lifecycle research strategy by conducting advanced competitive analyses across all Medicaid markets. This individual contributor role operates with significant autonomy, directing comprehensive market, customer, and competitor research to inform capture planning and proposal development—directly influencing win probability and long-term support of Medicaid growth strategy. The role is recognized as a subject matter expert in Medicaid capture strategy, operating with significant autonomy and influencing outcomes across multiple pursuits and market cycles. This role works closely with Capture Directors, the Capture team, Proposal Development, Business Development, and cross-functional stakeholders to develop capture plans that support proposal solutions, enhance proposal quality, and strengthen Aetna’s competitive positioning. The Senior Manager also leads the creation and maintenance of a formal governance framework to systematically review, catalog, and analyze competitor proposals, scoring data, and market trends.

Requirements

7+ years of experience in Medicaid Managed Care, competitive intelligence, market research, capture strategy, or related areas.
Demonstrated ability to provide strategic recommendations that influence capture outcomes and competitive positioning.
Experience supporting capture or proposal efforts for Medicaid procurements.
Strong written, verbal, and presentation skills; advanced PowerPoint skills.
Proven ability to manage multiple priorities in fast‑paced environments.
Advanced proficiency with Microsoft Word, PowerPoint, and SharePoint.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience designing or managing competitive intelligence frameworks.
Experience supporting major capture efforts ($1B+).
Experience supporting Medicaid proposal development efforts.
APMP certification(s).
State Medicaid agency or CMS experience.
Experience developing executive‑ready deliverables.

Responsibilities

Define competitive intelligence standards, methodologies, and analytical approaches used across Medicaid capture efforts.
Conduct complex, multi-market competitive analyses including incumbent performance, scoring trends, customer priorities, and competitor strategies.
Analyze RFP results, proposal debriefs, and industry trends to extract actionable insights that inform enterprise-level win themes, positioning strategies, differentiators, and solutioning, and future capture investments.
Own and govern a structured enterprise-wide competitive intelligence framework, ensuring consistent application across all Medicaid capture efforts.
Establish policies and best practices for how competitive intelligence is collected, validated, and applied across capture and proposal teams.
Serve as a trusted advisor to Capture Directors and cross-functional senior level stakeholders to integrate intelligence into capture planning and proposal strategy.
Support Capture Directors with planning, managing, and facilitating capture workshops, including agenda development, materials preparation, and synthesis of insights to enable effective strategy formation.
Inform and escalate competitive risks, positioning gaps, and strategic tradeoffs that could materially impact win probability.
Produce executive-level insights and deliverables through summaries, reports and dashboards to drive leadership strategy discussions.
Independently prioritize and manage multiple complex workstreams under tight deadlines to support near-term capture needs with long-term intelligence initiatives.