Sr. Manager, Buyer Strategy - eBay Live
About The Position
eBay Live is reinventing how people shop - merging live entertainment, community, and commerce into one experience. Sellers host interactive live-streams where buyers watch, chat, and purchase instantly across a wide range of categories. We are looking for a Senior Manager, Buyer Strategy to shape how customers become aware of, engage with, and keep coming back to eBay Live. This role will focus on defining overall viewer & buyer strategy, driving demand quality & productivity, and partnering cross-functionally to unlock growth across categories & geographies. This is a high-impact individual contributor role to start with strong cross-functional influence across product, marketing, and operations. Opportunity to shape a supporting team once on board.
Requirements
- 8+ years of experience in ecommerce, marketplaces, or customer roles.
- Blend of startup & enterprise experience is a plus
- Experience in growth, operations, or strategy roles is highly preferred.
- Working closely with or embedded in product teams is a plus.
- Strong analytical and strategic thinking — ability to turn data into insights and actions
- Proven ability to drive initiatives cross-functionally without direct authority
- Strong communication skills with the ability to influence stakeholders at multiple levels
- A dynamic, proactive approach, an ability to create clarity out of ambiguity (while also being comfortable with ambiguity), and the desire to work in a very fast-paced, evolving environment
- Interest in live commerce, creator ecosystems, or video-driven marketplaces
- AI Native thinking and skills (vibe coding, agent building)
Responsibilities
- Develop and evolve overall viewer & buyer strategy end to end
- Identify key customer segments, behaviors, and growth opportunities using data and market insights
- Define what success looks like for viewers & buyers on eBay Live (e.g. productivity, retention, GMV contribution)
- Translate insights into clear strategies and actionable initiatives
- Partner with marketing & product to improve awareness, consideration, engagement, conversion & retention of customers
- Partner with teams that design playbooks to help buyers & potential buyers better understand & engage with live formats
- Identify friction points in the buyer journey and work with product to simplify and improve the experience
- Support development of incentives, programs, and tools that drive buyer growth
- Establish and track key buyer metrics
- Analyze buyer performance to identify patterns, gaps, and opportunities
- Provide regular insights and recommendations to leadership and cross-functional teams
- Help shape weekly business reviews and operating cadences with a strong buyer lens
- Work closely with product to inform roadmap priorities based on buyer needs
- Partner with category & programming teams to align demand with supply & content strategies
- Collaborate with trust and policy teams to ensure safe, high-quality buyer experiences
- Act as the voice of the buyer across the organization
- Contribute to category-specific buyer strategies based on market dynamics
- Help identify which buyers to prioritize, when, and why
- Support expansion into new categories by defining buyer profiles, overall demand needs, and activation approaches
Benefits
- 401(k) eligibility
- various paid time off benefits, such as PTO and parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
