Sr. Manager, Brand Marketing (Onsite Mat Leave Coverage)

ColourPop•Los Angeles, CA

7d•$140,000 - $150,000•Onsite

About The Position

This role is for the rare person who lives at the intersection of brand, growth, and creative. Part cultural tastemaker, part growth strategist. You spot trends before they have names. You build narratives that make people feel something — and then you back them up with the numbers that prove it worked. You're equally at home in a creative brief and a channel performance review, and you know that the best marketing is a hybrid of both. ColourPop is a bold, boundary-pushing beauty brand with one of the most devoted communities in the industry — and we've built that by being audacious enough to move first, and conviction-led enough to see it through. The Sr. Brand Marketing Manager is the person who keeps that edge sharp: translating brand obsession into go-to-market strategy, shaping stories that ignite our community across social, influencer, PR, paid, and retail, and driving accountability across every channel we touch. You're building something category-defying from the inside out. We're rebuilding our marketing engine and need someone who is energized by that — someone excited to make bold bets, obsessed with beauty and the community around it, and hungry to push this brand further than it's ever been. If you're the kind of person who sees a whitespace before anyone else does and can't wait to fill it, this is your role.

Requirements

6–8 years in brand management, product marketing, or go-to-market — beauty, DTC, or lifestyle brand experience required. You know what it means to be a Colour Lover, not just a marketer.
You know what's next before it trends. You understand the relationship between niche internet culture and mainstream commercial success — and you know how to bridge them.
You write and think in narratives. You know the difference between a campaign and a moment, and you know how to build the latter.
You lead with data, not hide behind it. You can look at channel performance, find the real story underneath, and walk a room through what it means and what we do about it.
Proven Launch Track Record across DTC, social commerce, and retail. Bonus if you've navigated TikTok Shop or creator-commerce at scale.
You can brief a team brilliantly, push back when ideas aren't there yet, and recognize greatness when it lands. You protect the work.
You’re excited about the idea of building an iconic brand. You're energized by ambiguity, not paralyzed by it.
Be about the culture and have deep passion for the industry. The kind where you have opinions about formula, finish, and whether the name of a shade is right. This matters here.

Nice To Haves

Bonus if you've navigated TikTok Shop or creator-commerce at scale.

Responsibilities

Lead and support end-to-end GTM strategy for key franchise and innovation launches — from positioning and campaign platform through retailer execution and post-launch performance reporting.
Craft the narratives that stop the scroll and start buying. Build breakthrough campaigns with a clear POV and a through-line that holds from concept to shelf — across every format, channel, and audience.
Translate product truth into breakthrough creative. Push the work until it's genuinely unforgettable — not just on-brand. You're the person who makes the brief great, not just the one who approves it.
Partner with Social, Influencer, PR, Paid Media, and DTC teams to ensure every launch lands with consistency and impact across every touchpoint. Inconsistency is where brand love dies — you make sure it doesn't.
Own and manage marketing budgets across campaigns and channels. Track performance metrics — reach, engagement, conversion, ROAS — and optimize spend to maximize ROI at every stage of the funnel.
Lead with numbers, not lean on them. Come to every business review with a clear story — what the data says, what it means, and what we do next.
Pull from consumer data, cultural signals, and competitor intel to surface growth opportunities. Don't just report what happened — explain why, and say what we do about it.
Build compelling sell-in narratives and retail activation plans for Ulta, Target, and emerging channels. Make the buyer as obsessed as our community.
Build the launch frameworks that scale. If a process doesn't exist and it should, create it — no waiting, no hiding behind 'that's not my job.'
You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range, not depleted by it.
Run briefings that align cross-functional teams fast. Influence without authority. Move people, not just decks.