Sr. Manager, B2B Marketing - Promotions and Co-Op Programs

Holley Performance • Nashville, TN

5d

About The Position

The Sr. Manager, B2B Marketing - Promotions and Co-op Programs is the central owner for Holley’s B2B promotions calendar and activation and the builder/operator of Holley’s co-op program for B2B partners. This role coordinates with Division Marketing Directors to align timing and inputs, ensures B2B execution is partner-ready by channel type, and drives high-touch activation support for priority and white-glove accounts.

This role prioritizes direct execution support for Holley’s highest-priority customers and programs, while also building scalable frameworks, workflows, tools, and governance that divisions can use to support broader partner needs. This role is both an operator and builder — responsible for running the core B2B commercial programs while helping establish the standards and reporting cadence that strengthen the function over time.

Requirements

• 5+ years of experience in B2B marketing, channel/partner marketing, or trade marketing.
• Demonstrated experience building and/or managing best-in-class co-op programs, including governance, approvals, partner guidance, and program execution.
• Experience working with internal and external creative partners, including briefing, routing, asset development, and approvals.
• Strong project/program management capability and stakeholder management skills.
• Experience working within a large, matrixed organization

Nice To Haves

• Experience owning and executing a promotions calendar and coordinating cross-functional inputs and timelines.
• Experience supporting B2B go-to-market programs for launches, campaigns, and commercial moments.
• Experience working with national retailers and/or strategic e-tail partners.
• Experience establishing KPIs and supporting KPI reporting or performance readouts.
• Experience using AI/LLM tools to accelerate planning, content development, and workflow efficiency — including building custom agents or content engineering frameworks.
• Automotive or aftermarket automotive industry experience
• Automotive enthusiast

Responsibilities

• Own the B2B promotions calendar, timing, and execution plan across the year.
• Coordinate promotional schedule and readiness with each Division Marketing Director to ensure alignment across divisions and channels.
• Translate divisional promo strategies into B2B partner-ready activation plans by partner type and retail channel.
• Drive high-touch activation for priority and white-glove accounts through 1:1 planning, customized guidance, and coordinated execution support.
• Provide promotional frameworks, timelines, and activation guidance that divisional marketing teams can use to support broader needs.
• Ensure B2B promotional assets, messaging guidance, and activation instructions are delivered to partners with clear timelines and expectations.
• Partner with Sales to support customer meetings and activation planning for priority and white-glove accounts.
• Align with the B2B Communications lead on promo overview, timing, segmentation, and delivery approach.
• Support post-promo learning loops by capturing partner feedback and execution notes to improve future cycles.
• Coordinate with divisional marketing teams to communicate requirements and support timely development of materials needed for B2B activation.
• Build and operate the co-op program for B2B partners, including program rules, partner guidance, intake workflows, approvals routing, and budget pacing support.
• Develop partner-facing frameworks — recommended tactics, templates, best practices, and activation guidance — that improve utilization and execution quality.
• Execute high-touch co-op support for priority and white-glove accounts, including planning cadence, guidance, follow-up, and compliance support.
• Establish scalable tools and governance that allow divisions to support broader, lower-touch co-op needs in collaboration with their sales leads.
• Coordinate with divisions and internal partners as needed to move approved activations from concept to execution.
• Own day-to-day B2B marketing support for priority national retailer programs in partnership with the Senior Director and Sales.
• Coordinate retailer-specific marketing and content needs for priority accounts, including content requests, packaging, timing, delivery readiness, and follow-up.
• Support activation of retailer marketing opportunities by ensuring inputs, materials, and internal stakeholders are aligned.
• Partner with divisional marketing teams and creative resources to ensure retailer needs are clearly communicated and delivered for strategic accounts.
• Gather OTD reports from Sales and Pricing teams and consolidate B2B promotional reporting inputs.
• Route B2B promo performance inputs and partner reporting to the COE Analytics team for consolidated DTC + B2B performance analysis.
• Maintain activation tracking and a simple performance readout cadence for B2B promo execution quality and partner participation.
• Support the build and ongoing management of function-level operating tools, including trackers, scorecards, dashboards, templates, and reporting cadence.
• Help maintain the day-to-day operating discipline of the B2B team, including intake, visibility into active workstreams, and support for QBR/readout preparation.
• Support B2B go-to-market programs tied to product launches and major commercial moments by translating requirements into partner-facing activation needs for priority customers.
• Coordinate with creative partners (internal/external) and divisional stakeholders to ensure B2B needs are clearly briefed, routed, and delivered on time.
• Support launch readiness and activation for priority and white-glove accounts, while broader asset creation and divisional execution remain owned by the Division Marketing teams.

Benefits

• Own the B2B promotions engine and co-op buildout that directly drives partner activation and sell-through.
• Work at the intersection of Sales, Divisions, and Central Marketing to shape how Holley wins through the company’s largest channel.
• Build scalable frameworks that improve execution for the entire partner network, while delivering strategic, high-touch support for priority and white-glove accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed