Sr. Link Building Specialist

Rankings.io•St. Louis, MO

23h•Remote

About The Position

Rankings.io helps law firms compete in some of the toughest search markets in the country. Off-site SEO is central to how we do that, and we're looking for an experienced Sr. Link Building Specialist to help lead it. This role sits directly under our Director of Link Building. You'll assist with ownership of strategy and keep campaigns running at a high standard. It's a good fit for someone who has built real expertise in link acquisition, knows what separates a quality backlink from a risky one, and thrives under pressure.

Requirements

3+ years of SEO experience with a strong focus on link building and off-site strategy
Demonstrated experience running outreach campaigns at scale
Solid understanding of backlink quality, anchor strategy, and Google's ranking factors
Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
Strong written communication skills, particularly in outreach and relationship building
Highly organized with the ability to manage multiple campaigns simultaneously

Nice To Haves

Agency experience preferred

Responsibilities

Help own and execute high-impact link-building strategies while driving outreach, partnerships, and campaign quality. This role blends hands-on execution with strategic thinking, requiring day-to-day collaboration across departments to deliver consistent, high-quality results.
Lead complex, high-priority link-building campaigns across: Guest posting, Niche edits, Local sponsorships, Digital PR, Citations, Authority link acquisition
Develop and execute a monthly landing page and anchor text strategy to: Align link acquisition with priority pages across client sites, Ensure a natural, diverse anchor text distribution, Support keyword ranking goals without over-optimization, Continuously refine targeting based on performance data and SERP movement, Balance link velocity and page-level authority growth
Conduct competitor backlink analysis to: Identify strategic opportunities, Inform campaign direction, Maintain competitive positioning
Ensure all placements meet established quality standards
Build and maintain relationships with: Publishers, Site owners, Journalists
Develop outreach messaging that drives responses and engagement
Cultivate long-term partnerships to generate consistent link opportunities
Review campaigns to ensure quality, consistency, and performance
Collaborate cross-functionally with: Content team, SEO team, Account team
Align link-building efforts with broader marketing and client strategies