Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball

Under Armour•New York, NY

7d•$140,000 - $180,000•Hybrid

About The Position

The Sr. Lead, Category Marketing – Sportswear role is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories (categories are sport specific, broken out by gender as appropriate). The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the Americas region at Under Armour. It is essential that this role focuses on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activations. This role will work to coordinate the building of unified marketing materials across all touch-points needed for global launches, working with regional teams to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the Americas market, across revenue channels, to connect with customers and drive sales, with direct responsibility over Sportswear marketing.

Requirements

Bachelor’s degree required
Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
Build marketing strategies tied to a business plans (long and short-term)
Strong Product Marketing
Consumer and Business Analytics
Consumer Segmentation and Targeting
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Be globally curious in nature
Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
Microsoft Office (Outlook, PowerPoint & Excel)

Nice To Haves

Previous experience at Sports Company or retail environment is a plus

Responsibilities

Plans and executes category campaigns that connect to Global category strategy and drive sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Sportswear category, with a focus on Brand building and foundational commercial stories
Serves as single point of contact for all Sportswear marketing
Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant
Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
Drives and delivers go-to-market timelines for relevant global and regional campaigns
Provides input on sports marketing briefs and activation for brand assets
Coordinates with the regions to ensure campaigns are regionally relevant, integrating Global positioning into planning
Ensures briefs and feedback provided to Global from regions aids in the development of campaign elements that can be successfully leveraged by the region
Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams
Partners with and supports Product and Brand Marketing Leadership
Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the global market/consumer
Assists Marketing Ops to measure effectiveness of marketing tactics
Other duties may be assigned