Sr. IT Platform Manager, Digital Solutions and Marketing
About The Position
The American Heart Association has an excellent opportunity for a Sr. IT Platform Manager, Digital Solutions and Marketing, based at our National Center in Dallas, TX. The Sr. IT Platform Manager defines the vision, strategy, and roadmap for the organization’s digital marketing technology ecosystem, including tools like CMS, CDP, marketing automation, analytics, AI, and chatbots. The Product Manager works across Marketing, Technology, Data, and Operations to ensure the MarTech stack delivers strong customer experiences, business value, and operational efficiency. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.
Requirements
- Bachelor's degree or equivalent
- 5 years minimum prior relevant experience
- Analytical Thinking
- Attention to Detail
- Collaboration
- Concept Development
- Conceptual Thinking
- Critical Thinking
- Data Analytics
- Effective Communication
- Engineering Analysis
- Feasibility Study
- Flexibility
- Gathering Information
- Initiative
- Market Research
- New Product Development
- Problem Solving
- Product Development
- Product Development Life Cycle
- Product Marketing
- Regulatory Compliance
- Value Engineering
Responsibilities
- Define and maintain the product vision, strategy, and multi-year roadmap for the Digital Solutions and Marketing ecosystem, such as CMS (SitecoreAI), CDP, marketing automation, search, Agentic AI and Chat Bots – that aligns to business goals and objectives.
- Collaborate with cross-functional stakeholders to prioritize product needs on business value, customer outcomes, and partner with delivery teams on technical feasibility.
- Translate business needs into product requirements (features and user stories).
- Continue to evaluate new tools and capabilities (including AI and personalization technologies).
- Balance short-term delivery with long-term platform strategy.
- Serve as a bridge between MarCom and Business Technology.
- Facilitate alignment across delivery teams, architects, analysts, and business stakeholders.
- Evaluate AI-driven capabilities for Digital Solutions and Marketing ecosystem.
- Understanding of budget management and cost optimization.
- Define and track KPIs such as platform adoption, campaign performance, customer engagement, and marketing ROI.
- Drive and lead platform adoption and engagement (i.e., training plan, communications).
- Use data insights to advise product decisions and continuous optimization.
Benefits
- medical, dental, vision, disability, and life insurance
- robust retirement program that includes an employer match and automatic contribution
- employee assistance program
- employee wellness program
- telemedicine, and medical consultation
- Paid Time Off (PTO) at a minimum of 16 days per year for new employees
- 12 paid holidays off each year
- Tuition Assistance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
