Sr In-Store Marketing Specialist Full Price Channel

Columbia SportswearPortland, OR
Hybrid

About The Position

In Global Brand Marketing, we focus on our consumers’ behavior, and create experiences around the globe to build their connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. We continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape. Our North America Store Experience team is looking for a Retail Marketing ISM Specialist to support our Brand & Employee Store Channels + our Emerging Brands for all of NA. This position works closely with Retail Merchant Team, Field Retail Team, Print vendors and Agencies. The Retail Marketing ISM Specialist- will be responsible for project managing all aspects of in store marketing for our CSC + Emerging Brands for Brand and Employee Store Channels. This role is responsible for building distribution list for campaigns and new store openings, entering design projects into WorkFront, store communication; regarding deliveries and shipments, agency/vendor communication on project details and timing, writing seasonal briefs for seasonal marketing campaigns, building directives for store teams to follow for window installations.

Requirements

  • BA or equivalent with a focus on retail merchandising, retail planning, or visual; 5+ years of experience in visual merchandising, space or assortment planning, or product presentation, preferably with a multi‑channel and/or vertical retailer
  • Strong technical skills, Adobe Suite, Airtable, Microsoft Word, Excel, and Outlook
  • Proven ability to document standards and directives with strong attention to detail and accuracy
  • Excellent written and verbal communication skills, with the ability to collaborate, influence, and partner cross‑functionally
  • Highly organized and adaptable, able to manage multiple projects, meet tight timelines, and thrive in a fast‑paced, ever‑changing retail environment
  • Flexible and mobile, with strong calendaring skills and the ability to travel 10–15% of the time

Nice To Haves

  • A problem solver Excellent at understanding high degree of complexity in dealing with new and sometimes unique processes and situations, as well as recurring situations
  • Able to work both independently as well as on a highly collaborative team
  • An excellent communicator with skills to establish positive working relationships across various levels and fields of expertise

Responsibilities

  • Project manage in store marketing elements for new store openings. From briefing in agencies to working with print vendors to ensure timely delivery of assets to the store teams
  • Utilize project management tool to manage in store marketing elements that are briefed into the design agency
  • Write seasonal marketing briefs based on Brand Marketing Calendar
  • Create and manage distribution lists per campaign. 10-12 full campaigns per year and 8-10 additional small scale campaigns/per year
  • Communicate and work directly with both CSC & Emerging Brand partners to understand each brands marketing vision for the season and create briefs based on each channels needs and strategy.
  • Create and deliver detailed install direction for all in store marketing elements throughout the season or new store openings
  • Work closely with merch partners and Sr Visual Merchandising leads to understand product assortments for each season to inform in store marketing element needs.
  • Build and maintain strong relationships with design agency, print vendor, and store team
  • Manage weekly meetings with each vendor to ensure projects are on track and are progressing as planned
  • Detailed and timely communication with the retail field team on when new marketing assets are arriving in store and direction on where and how to execute placement.

Benefits

  • 401k plan plus a generous company match
  • medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
  • EAP + which is free and confidential 24/7/365 counseling services
  • extensive wellness benefits
  • employee discounts
  • generous time off program
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