Sr. HCP Marketing Manager - CAH

Neurocrine Biosciences • San Diego, CA

2d

About The Position

The Sr. Manager, HCP Marketing will lead the development and execution of HCP marketing strategies to support Neurocrine’s growth objectives in CAH. This role focuses on engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and key opinion leaders (KOLs) through insights-driven, brand-aligned initiatives. Key responsibilities include developing disease state education and promotional materials, enabling the sales force and leading brand presence at major conferences and congresses. The role requires strong cross-functional collaboration to ensure seamless execution of strategy and tactics, working closely with Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Managed Markets, and agency partners. This individual will drive the creation of marketing programs targeting priority HCP segments, including COEs and high-volume endocrinologists, while supporting broader brand-building efforts and growth initiatives in CAH. They will also lead scientific engagement activities and ensure alignment between marketing and sales through an effective omnichannel approach to HCP engagement. The ideal candidate brings experience in rare diseases, preferably in endocrinology, pediatrics, or genetic conditions, along with a strong background in HCP marketing and brand launches. They understand the importance of aligning HCP and patient strategies and have demonstrated success in digital and omnichannel campaigns, including microtargeting and next-best-action approaches. A collaborative leader, this individual fosters alignment, drives cross-functional engagement, and builds momentum behind the brand’s mission.

Requirements

• BS/BA degree in marketing or life sciences and 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency.
• Experience in managing advertising Agency of Record activities.
• 3+ years of HCP marketing experience
• Anticipates business and industry trends; recommends process, technical, and service improvements
• Strong leadership and mentoring skills; able to lead multiple teams and develop junior members
• Excellent communication, storytelling, and presentation skills; simplifies complex information for diverse audiences
• Strong analytical and problem-solving skills; uses market research and performance data to inform decisions
• Deep understanding of HCP promotion and field sales dynamics, including drivers of field adoption
• Ability to develop clear, differentiated, and compliant messaging with high clinical credibility
• Strong project management and operational execution skills; manages multiple workstreams, vendors, and deadlines effectively
• Experience managing agencies, budgets, and complex project plans with strong attention to detail
• Demonstrates cross-functional leadership and ability to influence without authority
• Ability to manage multiple projects with accuracy, efficiency, and independence
• Builds strong working relationships across teams and stakeholders
• Demonstrates strategic thinking with the ability to see broader business implications and long-term organizational impact
• Drives alignment across cross-functional partners to support successful execution of business and brand objectives
• Adaptable and effective in fast-paced, evolving environments with changing priorities
• Proficient in PowerPoint, Word, and Excel, Veeva PromoMats, Sharepoint, Adobe Workfront

Nice To Haves

• MBA preferred and 6+ years of similar experience noted above
• PharmD or PhD and 4+ years of similar experience noted above
• Experience in Endocrinology and/or rare diseases is a plus.

Responsibilities

• Contribute to the development and execution of brand strategy, including the Annual Brand Plan, HCP Engagement Plan, and budget allocation and management
• Partner cross-functionally (Sales, Market Insights, Regional Marketing, Medical Affairs, and others) to define HCP segmentation, align messaging and tactics, and support field tools, training, and execution
• Design and execute omnichannel HCP engagement strategies, using data and insights to measure performance and continuously optimize impact
• Lead the development and execution of integrated digital marketing strategies to drive disease awareness, brand engagement, and patient identification across endocrinology focused audiences
• Develop and optimize digital engagement strategies for HCP audiences using paid media, CRM, email, web, social, search and emerging digital channels
• Own digital brand performance, establishing KPIs and leveraging analytics, customer insights, and market research to continuously improve campaign effectiveness and ROI
• Monitor digital marketing trends, platform innovations and healthcare industry best practices to identify opportunities for competitive advantage and organizational growth
• Oversee brand presence at national, regional, and local congresses and medical meetings; support field-led educational initiatives
• Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels
• Manage external agencies (creative, media, digital) and budgets to ensure timely, high-quality execution and accurate financial tracking
• Collaborate closely with cross-functional partners (e.g., Legal, Compliance, Medical Affairs, Market Access, Patient teams, Field, Global) to ensure alignment and flawless execution
• Monitor market trends, competitive dynamics, and customer insights to inform strategy, guide decision-making, and identify growth opportunities
• Serve as a subject matter expert on the product, disease area, and treatment landscape
• Lead and prioritize multiple complex, cross-functional initiatives, driving execution in a fast-paced, evolving environment
• Influence and communicate effectively with stakeholders at all levels, including senior leadership and external partners

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior