Associate Director, HCP Marketing

Compass PathwaysNew York, NY
$170,000 - $210,000Hybrid

About The Position

The Associate Director, HCP Marketing supports the development and execution of HCP marketing strategies for COMP360, inclusive of personal promotion field support and non-personal promotion digital and media initiatives. This role is responsible for translating HCP strategy into high-quality, compliant tactics that support launch readiness and drive HCP awareness, education, and engagement. The individual will contribute to insight-driven planning, tactical execution, and performance tracking across personal and non-personal promotion channels. This individual will report to the Director, HCP Marketing and partner closely with Commercial Operations, Sales Leadership, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives that support commercialization objectives.

Requirements

  • Bachelor's degree in Marketing, Business, Life Sciences, or related field
  • 6+ years of marketing experience in biotech/pharma or healthcare
  • Experience in HCP marketing, specialty therapeutics, CNS, or launch preparation
  • Strong working knowledge of US healthcare dynamics and promotional review processes
  • Excellent cross-functional collaboration, communication, project management, and attention to detail
  • Mission-driven marketer passionate about mental health innovation and Compass's values

Nice To Haves

  • MBA or advanced degree preferred
  • Familiarity with payer, access, and regulatory considerations for investigational or specialty products preferred
  • Experience supporting market research, brand planning, omnichannel marketing, agency management, and marketing analytics

Responsibilities

  • Support the development and implementation of HCP marketing strategies for COMP360, with a focus on core field materials, congress and peer-to-peer initiatives, and digital/media tactics
  • Participate in market research, analyze market trends, competitive activity, and customer insights, and synthesize findings to inform tactical planning and execution
  • Lead the development and approval of HCP marketing materials, campaigns, and tools that communicate COMP360's value proposition while ensuring alignment with medical, legal, and regulatory
  • Collaborate with Sales, Market Access, Medical Affairs, and Patient Engagement teams to execute integrated go-to-market plans, including HCP education and resources that support appropriate patient identification and treatment awareness
  • Manage day-to-day agency and vendor workstreams, project timelines, budgets, and performance metrics to ensure efficient execution and continuous optimization
  • Coordinate cross-functional alignment on HCP initiatives, proactively identifying dependencies, risks, and opportunities to improve execution
  • Demonstrate Compass's culture of compassion, boldness, inclusion, and rigour while contributing to a collaborative, high-performing marketing team

Benefits

  • Base salary, discretionary bonus, and equity
  • Flexibility & generous time off
  • Parental & reproductive support
  • Health & medical
  • Mental health & wellbeing
  • Financial health
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