Senior Manager, HCP Marketing, US Talzenna

Pfizer • New York City, NY

4d • Hybrid

About The Position

At Pfizer Oncology, our mission is to "Outdo Cancer" by developing transformative therapies that make a meaningful impact for patients. Pfizer Oncology currently boasts an industry-leading portfolio spanning genitourinary (GU) cancers—including bladder and prostate—as well as breast, hematology-oncology, gastrointestinal-oncology, and thoracic cancers. The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI, as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC). Talzenna launched its first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023, and we are growing its market presence in HRR-mutated mCRPC while preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3). With this lifecycle opportunity, TALZENNA has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate portfolio. The US TALZENNA Sr. Manager will join a highly talented marketing team to drive launch success for Talzenna, and is accountable for: Providing end-to-end strategic oversight and execution of the HCP Media and Non-Personal Promotion Plan, including CRM and Accelerator strategy Leading development of critical derivative sales pieces and driving access pull-through, in close collaboration with the HCP Lead Owning strategic and executional oversight for congresses and key conferences, partnering closely with Sales, TLELs, Congress Ops, and agency partners This role requires someone with a proven track record of success and leadership in working in a team with multiple marketing and cross-functional partners, and can be agile in a fast-paced environment. Strong communication, project ownership and prioritization, cross-functional partnership, and adding to a positive team culture, are all requirements for this job. This position will report to the Sr Dir, US Talzenna Marketing Team Lead within US Oncology.

Requirements

• Bachelor’s degree with 6+ years of pharmaceutical industry experience or MBA/Masters with 5+ years experience required
• Ability to translate strategy to a tactical, executable level to drive brand performance
• Strong project management skills with demonstrated ability to manage and deliver results on multiple, competing projects in a deadline-oriented environment
• Experience with the management of external agencies, project budgets, and timelines
• Excellent oral, written and presentation skills
• High learning agility
• Strong business acumen and strategic skills required to analyze data and assess impact of projects
• Demonstrated AI-forward thinking and emerging competencies for application of AI-based tools to deliver brand performance
• High-energy, proactive self-starter with the initiative to function autonomously
• Role model for the Pfizer Values.
• Permanent work authorization in the United States.

Nice To Haves

• US experience strongly preferred
• 2+ years of brand marketing Oncology preferred, but not required
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Lead HCP NPP and Omnichannel strategy and execution across website, CRM, custom programs, search, media, Accelerator, alerts, and OmniPC
• Continuously measure overall performance and KPIs of NPP and media marketing initiatives, streamline content, optimize plan and actively identify gaps in collaboration with CMO and AOR
• Develop supplemental HCP tactics and selling resources, including RTEs, aligning to sales feedback and business insights
• Lead FF Communications & Training, including FDMs, the PC Newsletter, and sales training/POA workshop support (with HCP Lead and GCET)
• Lead Congress strategy, managing congress selection with P2P Lead and Sales, and develop booth assets/sponsorships
• Collaborate with HCP and payer leads to develop and pull through aligned access / affordability initiatives and messaging
• Oversee sampling, co-pay card, and voucher strategy and execution, including material development
• Oversee and manage agency partners and vendors to complete projects within approved budget and time frames

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Global Performance Plan with a bonus target of 17.5% of the base salary
• eligibility to participate in our share based long term incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior