Sr. Growth Marketing Manager, Website & Conversion Optimization
About The Position
The Growth and Marketing team is building the growth engine across the RentSpree experience, fueling our next stage of scale. We're data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents and landlords. Our work blends experimentation, speed, and adaptability to accelerate RentSpree's mission of building trust in every rental. As our Sr. Growth Marketing Manager, Website & Conversion Optimization, you own RentSpree.com: strategy, structure, UI/UX, copy that converts, and - most importantly - the conversion paths that turn visitors into revenue-generating customers. RentSpree.com is the top of our flywheel. You own how visitors move from first visit to signup to active customer. You'll build and run our website experimentation program from hypothesis to shipped result, manage our web design and development, and be the person in the room who knows exactly why traffic and conversion moved last month. You'll also own the website's next chapter. RentSpree is evolving from a focused set of products into an AI-driven, multi-product platform serving multiple user types, and the site has to evolve with it. You'll partner with product marketing to make sure RentSpree.com always tells the story of where the product is, and where it's going. You self-serve with data, craft sharp hypotheses, and ship improvements that measurably move signups and revenue. And you bring a modern growth toolkit: AI-powered experimentation, personalization, and agentic workflows that help you iterate faster and scale impact. You'll partner closely with our SVP of Growth & Marketing and work cross-functionally with design, engineering, data, product, and sales.
Requirements
- 5+ years in web strategy, CRO, or digital marketing, including clear ownership of a high-traffic marketing website.
- Strong grasp of conversion fundamentals: funnel design, landing page strategy, form optimization, page speed, and SEO/AEO basics.
- Strong website UI/UX instincts and copywriting that converts: you can spot why a page underperforms and write the fix.
- Ability to self-serve analytics (GA4, Amplitude/Mixpanel, Looker/Tableau, heatmap and session replay tools) and turn data into action.
- Comfort partnering with growth and marketing, product, design, engineering, and data to ship fast, iterative improvements.
- Hands-on experience using AI for growth workflows, personalization, experiments, or page variations.
- Excellent communicator who can influence cross-functional teams and drive clarity around priorities.
Responsibilities
- Own RentSpree.com end to end. Site strategy, information architecture, page experience, and the roadmap across homepage, product pages, pricing, signup flows and more.
- Build and run the CRO program. Own the full web experimentation backlog: A/B and multivariate tests, landing page optimization, and signup flow improvements, from hypothesis through rollout and analysis.
- Own the visit-to-signup funnel. Define the metrics, find the drop-offs, and ship the fixes. You're accountable for website conversion as a number.
- Partner with Growth Marketing so the site reinforces paid acquisition, SEO, and lifecycle strategies, and landing pages convert the traffic those channels earn.
- Manage our web design and development team. Own the vendor or in-house relationship, set priorities, and run the website roadmap and backlog.
- Connect your work to business outcomes, driving measurable improvements in not just conversion, but overall revenue.
Benefits
- $150-175k base
- Equity. Share in what you help build.
- Medical, dental, and vision for you and your dependents.
- HSA/FSA options.
- Headspace Care+
- Gym discounts
- Life and disability coverage
- SIMPLE IRA with company match.
- Flexible vacation. Take the time you need. We trust you to manage it.
- 11 holidays a year, plus 3 recharge days.
- Reimbursed weekly team lunches, game nights, and events. In-person and remote.
- Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus.
- Business expense allowance
- Internet reimbursement.
- Parental leave
- Fertility benefits.
- Legal benefits and tax support through RocketLawyer.
- Company-sponsored Orca card for public transit to and from the office.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
