Sr. Growth Marketer

Homera Health

8h•Remote

About The Position

Homera Health comes from the team building the tech, marketing, and growth engine powering some of today's most successful telehealth brands. As we expand into new verticals, including our newly launched men's health platform, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations management to join us early and help build the next generation of virtual healthcare experiences. Homera is seeking a Senior Growth Marketer who lives and breathes conversion experiences. This role is perfect for someone who understands that a winning funnel is more than just traffic—it’s about crafting a seamless, persuasive journey from ad to landing page to onboarding to purchase. In this role, you’ll be responsible for planning, developing, and optimizing end-to-end growth funnels across paid and owned channels. This includes driving strategy, auditing and improving conversion copy, and leading cross-functional teams to build high-performing user experiences. You’ll be the connective tissue between creative, product, analytics, and engineering—ensuring every piece of the customer journey performs.

Requirements

Must have at least 4 years of dedicated growth marketing experience or performance marketing, with a strong focus on full-funnel design and conversion strategy.
Deep understanding of full-funnel lifecycle marketing, including acquisition, onboarding, and purchase behavior.
Strong project leadership skills with a proven ability to take a funnel concept from idea through design, build, launch, and iteration.
Demonstrated ability to audit, write, and improve conversion copy.
Hands-on experience with various landing page builders (e.g., Webflow, Unbounce, Instapage, or custom development workflows).
Analytical rigor; comfort and proficiency with funnel metrics, cohort analysis, and A/B testing tools.
Strong communication and organizational skills; you're able to articulate complex ideas clearly and manage multiple priorities effectively.
Ability to think critically and deeply about a problem and possess a strong desire to solve them.
Collaborative, self-directed, and highly executional.
Must be willing to work within U.S. time zones.

Responsibilities

Designing and Optimizing Funnels: Design, test, and iterate multi-step funnel experiences, from paid media through landing pages, onboarding flows, and initial purchase.
Leading Funnel Development: Partner with design, development, and product teams to bring funnel ideas to life, owning the brief, QA, launch, and comprehensive reporting of performance.
Elevating Conversion Copy: Review, audit, and elevate copy across landing pages, emails, and ad creative, ensuring all messaging is persuasive, clear, and highly conversion-oriented.
Analyzing Performance: Utilize tools like GA4, Mixpanel, and Looker to conduct in-depth analysis, identify friction points, and uncover significant opportunities across each stage of the customer journey.
Optimizing Creative and Messaging: Collaborate closely with paid media and lifecycle teams to ensure top-of-funnel messaging is perfectly aligned and consistent with mid- and bottom-funnel experiences.
Building Best Practices: Develop reusable frameworks, playbooks, and best practices for funnel design, copy audits, and overall conversion optimization.