Integrated Growth Marketer

Serval•San Francisco, CA

About The Position

Serval is the AI platform for IT teams — replacing legacy systems like ServiceNow with automation that frees people to focus on meaningful work. Founded in early 2024, Serval is already trusted by innovative companies such as Notion, Perplexity, Vercel, Mercor, Langchain, and Verkada to automate more than 50% of their IT tickets. Serval "automates the automation," using a natural language-to-code workflow builder and AI agents that discover and deliver automations for tedious IT workflows. What started as IT automation has expanded into a horizontal automation engine adopted by HR, Finance, Legal, Security, and Engineering teams. Our mission is to free IT departments from the #helpdesk channel by creating the simplest way to automate employee onboarding/offboarding, software access management, and the long tail of employee requests. Long term, our vision is to develop a universal workflow automation and enterprise service management platform for all business functions. We're backed by industry-leading investors, including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and others, and founded by product and engineering leaders from Verkada. Role Overview Build the integrated growth marketing engine that makes Serval the inevitable solution for prospects. You’ll design and run multi-channel campaigns that cut through noise, spark curiosity, and drive demand across the funnel. You’ll work closely with cross-functional teams to turn strategy into real-world campaigns that drive meetings, influence deals, and generate revenue. Who You Are A builder at heart eager to go from 0 → 1. You are excited by the opportunity to create from scratch and write your own playbooks. A creative thinker who comes up with fresh ideas that don’t follow the norm, but drive demand and revenue. A fast learner who quickly absorbs new info, adapts to problems, and applies learnings in real time.

Requirements

4+ years of experience in growth, demand generation, or ABM marketing, preferably selling to enterprise companies within a high-growth startup or B2B SaaS.
Proven ability to concept, launch, and scale integrated, multi-channel marketing campaigns. Experience running webinars is a plus.
Strong creative instincts paired with operational rigor and fast execution.
Data-driven mindset with a track record of measuring, learning, and optimizing performance.
Good attention to detail with the ability to catch what matters without getting stuck in perfection.
Strong organizational and project management skills with the ability to juggle multiple projects without things slipping.
Comfort working in ambiguity within a lean, high-growth environment.

Nice To Haves

Hands-on experience with tools like HubSpot, Salesforce, Unify, Instantly, Clay, Framer, or similar.

Responsibilities

Decide which integrated campaigns we should run, why they matter, and how they come to life.
Own end-to-end execution for email, direct mail, landing pages, and webinars.
Partner cross-functionally to orchestrate design, content, blogs, video, paid ads, and PR.
Write repeatable campaign playbooks that scale across audiences, use cases, and stages of the funnel.
Partner closely with Sales to align campaigns to top priority accounts, competitive motions, and pipeline goals.
Run multiple campaigns in parallel, balancing quick tests with bigger experimental bets, and keeping momentum high.
Track performance rigorously across engagement, meetings, pipeline influence, and revenue, using what you learn to inform your next campaigns.

Benefits

Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.

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