Senior Growth Marketer

Handshake•San Francisco, CA

11h•Remote

About The Position

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications. We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

Requirements

6+ years of experience in growth marketing, preferably to technical or academic audiences.
Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
Excellent written and verbal communication skills.
Ability to work independently and thrive in a fast-paced, remote environment.
Passion for AI research and fostering academic communities is a plus.

Nice To Haves

Experience with CRM platforms such as Iterable
Proficient in SQL
Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

Responsibilities

Develop and implement growth strategies to expand our AI research community of graduates.
Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
Leverage SEO best practices to improve visibility and searchability.