Growth Marketer (North America)

DigitalGenius•New York, NY

3h•Remote

About The Position

At DigitalGenius (DG), we build AI Agents to transform customer experience for ecommerce brands. With our proprietary approach to agentic AI, we’re building the next generation of CX - and have a clear path to category leadership. We’re looking for thoughtful, ambitious, and execution-focused people to join our team and help us scale. DG is a global company with offices in London and New York, and team members across the world. Our customers include leading brands such as Clarins, On, AllSaints, Scentbird, Beauty Pie, and Caraway Home. We’re now looking for an ambitious Growth Marketer to lead our commercial growth in North America - a critical market for the business. This is a hands-on, high-impact opportunity to own regional marketing execution and directly influence pipeline and revenue. The Growth Marketer will be the voice and engine of marketing in North America. You’ll be responsible for building pipeline that translates into revenue, working closely with the US sales team and reporting directly to our VP of Marketing. You’ll help shape our go-to-market strategy, grow brand presence, and expand our US footprint in a fast-paced, high-growth environment. This is an individual contributor role with high ownership (not a people-management position), ideal for someone who wants real accountability, visibility, and impact. You’ll turn strategy into fully executed, data-driven, AI-powered campaigns across every touchpoint. From ABM and personalized outreach to community growth and automation, you’ll be the engine behind our GTM execution in the region. This role is for a doer with brains - someone who thrives at the intersection of automation, storytelling, and GTM systems. 📍 Ideally based in the US East Coast (or overlapping hours). What success looks like In your first 6-12 months, success in this role looks like: Consistent, measurable pipeline contribution in North America A fully operational ABM motion aligned with sales on Tier 1 enterprise accounts Clear attribution and reporting from campaigns → pipeline → revenue Strong brand presence and engagement within the North American CX community

Requirements

3-5 years of hands-on B2B SaaS marketing experience (growth, demand gen, or campaign-focused roles)
Proven experience with HubSpot
Exceptional communication and execution skills - highly organized, detail-oriented, and able to manage multiple campaigns in parallel
Metrics-driven mindset with experience tracking budget, leads, pipeline, ROI, and optimization insights
Naturally AI-first - you experiment with AI tools daily to automate, create, and optimize
Self-starter and collaborative team player, comfortable being the regional “owner” and go-to person for marketing

Responsibilities

Campaign Execution Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting
Craft content that attracts, engages, and converts North American ecommerce audiences
Launch and manage email and outreach workflows via HubSpot and Lemlist
Run ABM activations, direct mail, and gifting programs that make sure prospects remember us
Marketing Automation & Tooling Build and maintain automation flows across HubSpot and Lemlist
Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync
Keep our Notion marketing board aligned with deadlines, owners, and deliverables
Proactively scout and test new tools that push efficiency and creativity
Content & Collaboration Partner closely with our design team to brief and QA assets
Collaborate with our Head of Demand Generation to align narratives across regions
Drive engagement within the CX Collective community in North America
ABM & Sales Alignment Build and optimize ABM landing pages and personalized outreach flows
Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas
Reporting & Optimization Measure and report performance across channels, tracking how campaigns influence pipeline and deals
Continuously test, analyse, and optimize targeting, messaging, and creative
Maintain strong data hygiene, enrichment, and operational workflows to ensure flawless execution