Growth Marketing Manager, North America

360Learning

23h • Remote

About The Position

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.

“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/

Your objective is to create sales qualified opportunities by managing our paid channels:
→ Create ads for search and paid social
→ Define and monitor channel budgets
→ Optimize every step of the conversion funnel (thanks to our experiment process)
→ Follow up with BDRs to get qualitative insights on your actions

Within 1 month, you will:
Experience a comprehensive onboarding that includes an insight to our teams, culture, and product
Own budget and performance for all our core PPC channels in the US:
→ SEM: Google Ads, Bing AdsDirectories
→ PPC: Capterra, E-learning Industry
Launch your first marketing experiments to scale lead generation while being ROI efficient

Within 3 months, you will:
Take over budget and performance for paid social: LinkedIn / Facebook Ads
Be accountable for the business opportunities in the US and their cost on paid channels
Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads

Within 6 months, you will:
Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns
Follow up on business opportunities with Sales
Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

Within 12 months, you will:
Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap
Unlock new paid acquisition channels to scale demand generation in North America

Who We Are
360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.

360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.

Learning Includes Everyone.
In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!

Requirements

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads)
• Minimum of 2 years with first-hand online campaign management experience
• Data-focus: you start with numbers. You’re driven by performance
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them
• Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment
• Written communication: your written communication is structured and crystal-clear

Nice To Haves

• Command of marketing automation tools (Marketo) and Salesforce a plus
• Experience in B2B SaaS is a plus
• Enthusiasm for our culture, explained here: https://bit.ly/Convexity_360L

Responsibilities

• Create ads for search and paid social
• Define and monitor channel budgets
• Optimize every step of the conversion funnel (thanks to our experiment process)
• Follow up with BDRs to get qualitative insights on your actions
• Own budget and performance for all our core PPC channels in the US
• Launch your first marketing experiments to scale lead generation while being ROI efficient
• Take over budget and performance for paid social: LinkedIn / Facebook Ads
• Be accountable for the business opportunities in the US and their cost on paid channels
• Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
• Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads
• Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns
• Follow up on business opportunities with Sales
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
• Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap
• Unlock new paid acquisition channels to scale demand generation in North America

Benefits

• Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈
• Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚
• Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠
• Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
• Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
• Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed