Sr. Growth Manager, Genuine Services
About The Position
The Adobe Genuine Service team is responsible for crafting the strategies, building the products and driving the go-to-market motions that prevent and recover users that abuse Adobe licenses. As a Senior Growth Manager, you will own the end-to-end design, execution and analysis of programs that intercept non-genuine and fraudulent users and guide them toward genuine Adobe licenses, while building initiatives that support the broader Adobe business. You'll translate journey-level insights into a clear roadmap of intervention, verification and engagement experiences, working closely with product, engineering, design and data science to drive measurable uplifts in recovery and revenue.
Requirements
- 7+ years' hands-on experience in digital growth, program management, or growth/lifecycle initiatives
- Proven track record running end-to-end A/B tests and delivering statistically robust insights
- Experience working with complex data; from defining desired metrics to parsing through large, ambiguous data sets to perform analysis
- Excellent written and verbal communication skills, with the ability to collaborate across teams and effectively communicate with partners at all levels
- Strong analytical skills with Excel and experimentation platforms (e.g. Optimizely, Adobe Target or other campaign management tools)
- Deep understanding of customer funnels, engagement levers and user-verification or fraud/abuse-mitigation flows
- Proven experience in program development, growth management or related roles, with a track record of launching and scaling 0 to 1 initiatives
- Highly organized and self-driven, with the ability to manage multiple programs and timelines in a fast-paced environment
- Collaborative mindset: you thrive on partnering with cross-functional teams to turn insights into action
- Bachelor's degree in Business, Economics, Computer Science or related field
Nice To Haves
- MBA or equivalent is a plus
Responsibilities
- Design & launch programs that intercept fraud, abuse and non-genuine users across mobile and desktop, from problem definition through to rollout
- Develop the interception and recovery roadmap, using qualitative and quantitative insights to prioritize initiatives at the customer-journey level
- Prioritize initiatives based on expected impact, technical complexity and strategic alignment
- Build go-to-market programs that support the broader business — connecting Genuine outcomes to adjacent products, segments and revenue goals
- Design and run A/B experiments on verification, sign-in and engagement flows to improve recovery without harming legitimate-user experience
- Collaborate cross-functionally with Product, Engineering, Design and Data Science to translate findings into product enhancements
- Define the measurement framework for interception programs — impression rates, verification/sign-in funnels, downstream outcomes and cohort health
- Analyze results to deliver clear, data-driven recommendations and share learnings with stakeholders
- Work with quantitative and qualitative data teams to develop deep understanding of the Genuine audience and use cases to identify new go-to-market opportunities
- Maintain rigorous documentation of program plans, results and action items in our experimentation platform
- Serve as a subject matter expert, representing the Genuine team, providing thought leadership and detailed execution
Benefits
- comprehensive benefits programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
