Sr. Graphic Designer

Lending Science DM•Alpharetta, GA

1d•$115,000 - $125,000•Remote

About The Position

As a Sr. Graphic Designer, you’ll have the opportunity to shape how brands are seen and experienced across channels. You’ll design with impact, collaborate with smart teammates, and push creative boundaries while staying grounded in what drives response. In this role, you will design compelling, on-brand direct mail campaigns that grab attention and motivate response. You will also develop visual assets for additional channels such as email, digital advertising, and social media, to ensure a cohesive and integrated brand experience. Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns that align with business objectives and target audience insights. Translate marketing strategies into clear, effective, and visually appealing layouts that break through the clutter, maximize response, & drive conversion rates for our clients. Present creative concepts with recommendations to internal and external clients, including creative rationales for design choices and its expected impact on performance. Prepare and deliver print-ready and digital files, ensuring accuracy, quality, and consistency across all channels and formats. Stay current with design trends, direct mail innovations, and emerging technologies to continually elevate creative. Test and iterate designs based on performance analytics and feedback, optimizing for audience engagement and conversion. Maintain organized creative files, templates, and documentation of design processes and workflows. Review final productions for errors and ensure the final material reflects the specifications received.

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, or a related field (or equivalent professional experience)
10+ years of experience in graphic design, with a strong portfolio showcasing direct mail, print production skills, and multichannel campaign work (DM, EM, Landing Pages, Display Ads)
Experience in data-driven design and personalized direct mail tactics and testing
Expert in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Proficient in Microsoft Office (PPT, Word, Excel)
Strong understanding of principles of layout, typography, color theory, and print production processes
Excellent communication and collaboration skills; ability to work effectively with cross-functional teams, and present to Senior Leadership and clients
Demonstrated creativity, originality, and a strategic approach to solving marketing challenges through design
Self-motivated, curious, detail-oriented, brand steward, and able to manage multiple projects and deadlines in a fast-paced environment
Ability to adapt to feedback and provide art direction to vendors or freelance design partners
Demonstrated experience with light copywriting (headlines, taglines, call-to-action phrases, etc.)

Nice To Haves

Experience with email and digital ad platforms a plus (Figma, Designmodo, After Effects, or Basic HTML)
Knowledge of HTML/CSS or email design best practices
Knowledge of UX design best practices
Strong conceptual thinker with the ability to bring fresh ideas to traditional and digital formats, and experience with competitor research

Responsibilities

Design compelling, on-brand direct mail campaigns that grab attention and motivate response
Develop visual assets for additional channels such as email, digital advertising, and social media, to ensure a cohesive and integrated brand experience
Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns that align with business objectives and target audience insights
Translate marketing strategies into clear, effective, and visually appealing layouts that break through the clutter, maximize response, & drive conversion rates for our clients
Present creative concepts with recommendations to internal and external clients, including creative rationales for design choices and its expected impact on performance.
Prepare and deliver print-ready and digital files, ensuring accuracy, quality, and consistency across all channels and formats
Stay current with design trends, direct mail innovations, and emerging technologies to continually elevate creative
Test and iterate designs based on performance analytics and feedback, optimizing for audience engagement and conversion
Maintain organized creative files, templates, and documentation of design processes and workflows
Review final productions for errors and ensure the final material reflects the specifications received
Other duties and responsibilities as assigned