Sr. Field Marketing Specialist | Canada

SailPoint • Montreal, QC

7d • Onsite

About The Position

We are seeking a dynamic, GTM-driven, and results-oriented Sr. Field Marketing Specialist to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns across Canada. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. You will serve as the primary marketing lead for Canada, driving alignment with sales and partners, and ensuring that marketing programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers. As a Sr. Field Marketing Specialist for Canada you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts.

Requirements

• 5-7 years of integrated B2B marketing experience, preferably in Canada field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation programs and efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of Strategic accounts buying dynamics and behaviors across Canada.
• Fluent in English and French Canadian – across written, oral, and business skills.
• Proven experience with addressing the various business and cultural dynamics of all Canada provinces.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, Gemini and Tableau.
• Demonstrated proficiency in leveraging AI tools to drive marketing efficiency and effectiveness, such as using generative AI for content personalization or predictive analytics for improved intent-based targeting.
• Ability to travel regionally (15%-25%) as needed.

Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Benefits

• SailPoint Corporate Bonus Plan or a role-specific commission
• Potential eligibility for equity participation
• Health and wellness coverage: Medical, dental, and vision insurance
• Disability coverage: Short-term and long-term disability
• Life protection: Life insurance and Accidental Death & Dismemberment for employees, spouse, and children
• Time off benefits
• Paid Holidays
• Sick leave
• Employee Assistance Program (EAP) and Care Counselors

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed