Sr Field Marketing Manager

Dayforce

About The Position

Customer Base Field Marketing at Dayforce partners directly with customer-facing teams to drive engagement, pipeline, and expansion within key accounts and segments. This Senior Field Marketing Manager role owns the marketing strategy and execution across the Americas for a defined region, segment, or program, translating business priorities into targeted, high-impact programs. You’ll work closely with Sales, CSM, and cross-functional marketing teams to design and deliver programs that move accounts forward. This is a hands-on role that requires strong judgment, attention to detail, and the ability to operate effectively in a fast-paced, evolving environment.

Requirements

10+ years in B2B marketing, with experience in field marketing and/or ABM roles
Strong understanding of how marketing supports sales and revenue growth
Proven ability to build and execute integrated marketing plans tied to business outcomes
Experience running both digital and in-person marketing programs and campaigns
Comfortable working in a cross-functional, matrixed environment with multiple stakeholders
Strong analytical skills, with experience using tools like Salesforce, Marketo, PowerBI, Demandbase
High attention to detail across planning, execution, and follow-through
Clear communicator, able to translate strategy into actionable plans and align stakeholders
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world.

Nice To Haves

Ability to distill complex problems into clear, actionable strategies
Strong commercial instinct, with a clear understanding of where to focus to drive pipeline
Deep experience shaping and leading account-based marketing strategies, including account selection, prioritization, and engagement approach
Experience marketing to HR, payroll, and/or finance audiences, with a strong understanding of HCM and/or HR technology and the ability to translate capabilities into relevant narratives
Track record of making high-quality prioritization decisions within competing priorities
Ability to create clarity and momentum in ambiguous situations, driving initiatives forward without defined playbooks
Ability to make confident decisions and move forward even when data is incomplete or evolving

Responsibilities

Own the customer base field marketing strategy and plan for your region, segment, and/or program, aligned to business and revenue goals
Own and evolve a defined program or motion (e.g., account-based, regional, and/or segment-focused), including strategy, execution, and performance
Design and execute targeted programs across priority accounts, including digital, in-person, and/or integrated campaigns
Partner closely with Sales and CSM leadership to align on account priorities, engagement strategy, and expected outcomes
Build trust and credibility with Sales, CSM, and cross-functional stakeholders, driving alignment and gaining buy-in across teams
Translate broader marketing programs into relevant, localized activations that drive impact within your segment and/or motion
Act as the connective layer between field teams and marketing, ensuring alignment, clarity, and follow-through
Act as a strategic marketing partner to Sales, CSM, and cross-functional teams, providing informed guidance on how marketing can most effectively support revenue goals
Track program performance, pipeline impact, and engagement signals, using insights to optimize and inform future strategy
Apply strong judgment in evaluating and prioritizing program requests and investments, balancing impact, effort, and resources to focus on highest-value opportunities
Drive end-to-end execution of programs, managing timelines, dependencies, budgets, and stakeholders with a high level of accuracy and accountability
Contribute to business review meetings and planning cycles with clear, data-backed insights and recommendations