Sr. Field Marketing Manager

ExtensisHR•Woodbridge Township, NJ

8d•$155,000 - $170,000

About The Position

ExtensisHR, a leading Professional Employer Organization (PEO), is seeking a Senior Field Marketing Manager to lead its field marketing initiatives. This role is responsible for the end-to-end management of the field marketing engine, including event strategy, Account-Based Marketing (ABM) programs, pre/post-event engagement, and broker activation. The position is a single-contributor role focused on building measurable pipeline and accelerating revenue across direct, broker, and vertical go-to-market (GTM) channels. The ideal candidate will transform events into integrated GTM campaigns that enhance brand awareness, foster relationships, and convert leads into opportunities. Success requires operational rigor in managing the full event process and demonstrated experience in executing multi-channel GTM campaigns.

Requirements

3–5+ years in field marketing, regional marketing, events, ABM, or integrated campaign roles (B2B preferred).
Demonstrated ability to manage the full event process end to end — running multiple in-person and virtual events simultaneously across strategy, logistics, budget, execution, and reporting.
Proven experience building and executing multi-channel GTM campaigns that integrate email, digital, direct mail, ABM, and field tactics into coordinated, pipeline-driving programs.
Strong understanding of GTM funnels, performance metrics, and revenue marketing principles.
Experience with Salesforce, HubSpot, Monday.com, Sendoso, and event platforms (or equivalent).
Excellent project management and organizational skills; able to run multiple events and campaigns simultaneously with operational rigor.
Skilled in cross-functional collaboration with Sales, Marketing Ops, Corporate Marketing, and Product Marketing.
Strong communication and storytelling abilities with impeccable attention to detail.
Data-driven mindset with the ability to measure outcomes and continuously optimize programs.
Comfortable working independently with full ownership of strategy and execution.

Responsibilities

Own end-to-end strategy and execution of all in-person and virtual field events across direct, broker, and vertical channels.
Evaluate, recommend, and execute a portfolio of third-party, industry, and vertical-specific events based on audience fit, funnel stage, and ROI.
Build and manage integrated event programs aligned to GTM campaign layers (Attract → Nurture → Prove → Convert).
Direct all event logistics, budget, staffing, vendor management, pre-briefs, and post-event debriefs, driving a consistent, repeatable process.
Strategize, build, and execute multi-channel field and GTM campaigns that integrate email, direct mail, digital advertising, geo-targeted outreach, and personalized ABM tactics.
Translate GTM goals into campaign architecture, owning messaging, sequencing, channel mix, and execution.
Identify target accounts in partnership with Sales and build tailored ABM plays.
Align all field and campaign activities with GTM segments, personas, and vertical strategies.
Build and own a standardized event management framework, including timelines, funnel-stage alignment, KPIs, and content integration.
Establish consistent Salesforce processes for pre-event list development, lead capture, follow-up workflows, and post-event reporting.
Launch and maintain the Monday.com event calendar and operational workflows.
Partner with Marketing Ops to integrate event nurture journeys, retargeting lists, and automated campaign workflows in Salesforce/HubSpot.
Own end-to-end pre- and post-event multi-channel communications, including audience segmentation, messaging, CTAs, and cadence.
Build a repeatable Pre + Post-Event Nurture Playbook.
Collaborate with Corporate Marketing to ensure all content and messaging reinforce ExtensisHR brand standards.
Ensure timely, consistent, and measurable follow-up by GTM segments.
Develop and manage a scalable Onsite Engagement Toolkit including booth best practices, engagement tactics, lead capture SOPs, and qualification guidelines.
Maximize face-to-face interactions by leveraging pre-event outreach, attendee lists, partner networks, and relationship-driven invitations.
Coordinate with Sales to deliver consistent event briefs, talking points, and post-event debriefs.
Own strategic gifting programs in partnership with Sales, including Sendoso activations.
Deploy personalized gifting for ABM, executive engagement, and pipeline acceleration.
Track performance, ROI, and revenue impact of all gifting campaigns.
Partner with the Broker Channel team to support localized and national activations.
Coordinate broker partner events, gifting, referral programs, and awareness-driving initiatives.
Develop broker-facing event and campaign playbooks.
Research and recommend partnership opportunities (associations, trade groups, industry communities).
Manage sponsored events and partner marketing opportunities across priority verticals.
Track, analyze, and report performance of field programs and campaigns, including attendance, engagement, lead quality, funnel progression, ROI, and influenced pipeline.
Deliver event audits, insights summaries, and annual recommendations for strategic improvements.
Provide leadership with clear reporting and recommendations to optimize the field marketing portfolio.