Sr. Feature Owner – ADAS/AD Driving Features

Lucid Motors•Newark, CA

7d•$158,400 - $217,800•Onsite

About The Position

We are seeking a Senior Feature Owner to lead the development and delivery of next-generation L2++, L3, and L4 Autonomous Driving features within the ADAS/AD team. This role focuses on highway and urban driving autonomy, including hands-off/eyes-off driving capabilities, supervised and unsupervised automated driving, and advanced driver monitoring integration. This position requires a seasoned professional with deep expertise in higher levels of driving automation, a strong understanding of the transition from L2+ assisted driving to conditionally and highly automated (L3/L4) driving, and a proven track record of bringing innovative ADAS/AD software features into production. Our ideal candidate exhibits a can-do attitude, approaches their work with vigor and determination, and thrives in a fast-paced, cross-functional environment.

Requirements

Bachelor’s degree in computer science, Electrical Engineering, Automotive Engineering, Mechanical Engineering, Robotics, or a related field.
3–5 years of hands-on experience in ADAS/AD feature development, with a focus on L2+ and above driving automation features.
Proven track record of bringing ADAS/AD driving features into production (e.g., highway assist, traffic jam pilot, automated lane change, hands-off driving).
Strong expertise in use case development, ODD definition, and requirements engineering for L2++/L3/L4 features.
Solid understanding of SAE J3016 automation levels and the functional/architectural differences between L2+, L3, and L4 systems.
Experience with automotive supplier interaction, specification development, project/release management, and change management.
Strong understanding of regulations and standards relevant to higher automation: Regulations: FMVSS, GSR, ECE R79, ECE R157, DCAS-R171; Standards: ISO 26262, ISO/PAS 21448 (SOTIF), ASPICE, ISO 34502/34503.
Proficiency with requirements management tools (JAMA, DOORS, etc.).
Proficiency with agile development tools such as JIRA.
Excellent communication skills and ability to present complex automation concepts to both technical and non-technical audiences.

Nice To Haves

Master’s degree in systems engineering, Electrical Engineering, Computer Science, Robotics, or a related field.
Previous experience as a Feature Owner or Product Owner for L2+/L3/L4 driving functions at an OEM or Tier 1 supplier.
Experience with driver monitoring systems (DMS) and their integration with hands-off/eyes-off driving modes.
Familiarity with scenario-based testing frameworks, simulation tools (e.g., dSPACE, CarMaker, CARLA), and SiL/HiL validation for AD features.
Knowledge of perception sensor suites (camera, radar, LiDAR, ultrasonics) and sensor fusion architectures relevant to L3/L4.
Understanding of motion planning, path planning, and decision-making algorithms at a conceptual level.
Experience with Euro NCAP testing and scoring methodologies, particularly for assisted driving grading schemes.
Knowledge of in-vehicle communication protocols (CAN, LIN, Automotive Ethernet).
Experience with feature-level project management and ADAS software development processes.
Familiarity with OTA (Over-the-Air) update strategies for iterative feature deployment.

Responsibilities

Conceptualize, prototype, and launch cutting-edge L2++/L3/L4 driving features, including but not limited to: Hands-off highway driving with driver monitoring system (DMS) supervision, Automated lane changes and highway merge/exit maneuvers, Urban automated driving (intersections, traffic signals, roundabouts), Conditional automation (L3) with fallback-ready transition of control (ToC) strategies, Geo-fenced L4 highway pilot with minimal driver intervention, Advanced longitudinal and lateral control (steering, braking, acceleration) on ODD-defined roads.
Own the end-to-end feature lifecycle from concept through production launch ensuring timely delivery of fully validated high-quality customer features.
Create and manage feature roadmaps for multiple vehicle program lines, securing buy-in from stakeholders including marketing, homologation, safety, and executive leadership.
Serve as the voice of the customer, representing L2++/L3/L4 features in all internal and external communications.
Develop comprehensive feature definitions, including use cases, operational design domains (ODD), functional requirements, and target performance KPIs.
Collaborate closely with the Functional Safety team to facilitate HARA, Safety Goal development, and SOTIF (Safety of the Intended Functionality) analysis specific to higher automation levels.
Drive feature specifications using creative ideas and lead usability studies with UX/UI design teams, focusing on seamless handoff experiences between automated and manual driving.
Partner with Tier 1 suppliers and internal teams (perception, planning, controls, mapping) to implement innovative L2++/L3/L4 solutions.
Lead competitive benchmarking to stay current with industry trends, emerging regulations, and competitor L3/L4 offerings.
Work cross-functionally with systems engineering, software, validation, and homologation teams to ensure seamless and robust feature development and delivery.
Support V&V strategy development for higher automation features, including scenario-based testing, simulation, and real-world validation approaches.