Sr. eCommerce Manager

Sundays•Vancouver, BC

3d•Hybrid

About The Position

Reporting to the VP of eCommerce & Marketing, the Sr. eCommerce Manager owns the end-to-end onsite experience across Sundays and Hetta, translating brand and commercial strategy into a seamless, high-performing digital storefront. This role blends strategic thinking with hands-on execution, shaping how customers discover, explore, and purchase our products online.

Requirements

5–7 years of eCommerce experience, preferably within a high-growth DTC or digitally native brand
Strong working knowledge of Shopify Plus (or equivalent platforms) and the broader app ecosystem
Proven experience in A/B testing, UX principles, and conversion rate optimization
Strong analytical skills with the ability to interpret data and translate insights into action
Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment
Clear and confident communication skills across cross-functional teams
Hands-on experience leveraging AI tools within eCommerce workflows (e.g., data analysis, site optimization)
Self-starter mindset with a proactive, ownership-driven approach

Responsibilities

Own and optimize the full onsite customer journey, from discovery through checkout, improving navigation, content flow, and page structure
Lead end-to-end merchandising strategy across collections, category pages, and product detail pages for both Sundays and Hetta
Drive site content strategy for product launches, campaigns, and seasonal moments, from concept through execution
Partner with the Creative team to define and deliver a best-in-class eCommerce asset strategy
Build, test, and optimize landing pages to align with paid and organic traffic strategies
Lead conversion rate optimization (CRO), developing hypotheses, executing A/B tests, and implementing improvements that drive performance
Create onsite content that clearly communicates product value, differentiation, and quality
Establish and maintain a performance reporting cadence across key metrics including engagement, conversion rate, and site speed
Leverage analytics and UX tools (e.g., GA4, Microsoft Clarity, event tracking, user testing) to identify friction and inform improvements
Partner with Development and Design to prioritize and launch new site features and functionality
Define and maintain eCommerce best practices across merchandising, content, and workflows, building scalable playbooks