Sr. Director, Wholesale Marketing (Temporary)

Pressed•Culver City, CA

1d•Hybrid

About The Position

The Senior Director of Wholesale Marketing (Temporary) is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels. This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

Requirements

10+ years in CPG, beverage, or related industry.
Deep experience across Off-Premise and FSOP channels.
Marketing background in the following: Trade / shopper marketing, Retail or commercial strategy, Marketing activation planning, Retail Media.
Must be able to work on-site in our Culver City office (3+days/week).
Must be legally authorized to work in the United States without restriction.

Responsibilities

Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.
Steward the translation of channel plans into account-specific plans for key accounts.
Define how brand campaigns and priorities show up in wholesale environments.
Establish channel-level success metrics (velocity, trial, repeat, ROI).
Define what programs / toolkits should exist to drive performance: Promotion role and structure (guardrails, not execution), Activation approach (in-store, retail media, FSOP programs), Launch, sustain, and recovery frameworks.
Ensure programs are simple, scalable, and executable by Sales.
Own how marketing investment is allocated across wholesale channels and account segments.
Define levels of support by channel, program, and initiative.
Ensure investment decisions are consistent, scalable, and ROI-driven.
Support VP Strategy in management of activation budget.
Support development of playbooks and guidance for Sales, brokers, and partners.
Define how programs should show up by channel (not by individual account).
Ensure plans reflect real-world retail and FSOP dynamics.
Define KPIs and measurement frameworks across wholesale channels.
Evaluate performance at a channel, program and Tier 1 account level.
Identify what to scale, adjust, or stop.
Lead cross-functional meetings to drive planning, execution, performance reviews.
Build repeatable playbooks that improve efficiency and effectiveness.