Sr. Director, Marketing

WellSky•Overland Park, KS

2d•Onsite

About The Position

The Sr. Director, Marketing is responsible for driving and executing marketing strategy, messaging, and lead generation for WellSky’s portfolio of solutions. This position is based at WellSky’s World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Requirements

Bachelor’s degree or equivalent work experience
At least 10-12 years’ relevant work experience
At least 5-6 years’ relevant management work experience
Ability to travel up to 20% based on business needs
Willing to work additional hours or irregular hours as needed
Must work in accordance with applicable security policies and procedures to safeguard company and client information
Must be able to sit and view a computer screen for extended periods of time

Responsibilities

Oversee and manage a team of marketing strategists responsible for: Overseeing marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team. Supporting new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals. Actively monitoring the marketing and sales pipeline dashboards and metrics. Managing creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events. Collaborating with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting. Serving as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals.
Manage interactions with strategic partners on the delivery of marketing programs.
Produce high quality scalable content, including presentations, FAQs, videos, data sheets, webinars, talk tracks and playbooks for use by the sales organization and partners.
Take a data-driven approach to campaign strategy focusing investment on the most impactful outcomes and specific KPIs.
Own the marketing functions of a go-to market launch plan including production of sales and marketing assets, working cross-functionally across departments on launch readiness, as well as the delivery of marketing programs inclusive of webinars, email campaigns, in app messaging, and other channels.
Perform other job duties as assigned.