Sr. Director, Wholesale Marketing

Careers at Pressed•Culver City, CA

About The Position

The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels.This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

Requirements

10–15+ years in CPG, beverage, or related industry
Deep experience across Off-Premise and FSOP channels
Marketing background in:
Trade / shopper marketing
Retail or commercial strategy
Marketing activation planning
Retail Media
Must be legally authorized to work in the United States without restriction.

Responsibilities

Channel Strategy Translation
Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP
Steward the translation of channel plans into account-specific plans for key accounts
Define how brand campaigns and priorities show up in wholesale environments
Establish channel-level success metrics (velocity, trial, repeat, ROI)
Program & Activation Strategy
Define what programs / toolkits should exist to drive performance:
Promotion role and structure (guardrails, not execution)
Activation approach (in-store, retail media, FSOP programs)
Launch, sustain, and recovery frameworks
Ensure programs are simple, scalable, and executable by Sales
Investment Strategy & Allocation
Own how marketing investment is allocated across wholesale channels and account segments
Define levels of support by channel, program, and initiative
Ensure investment decisions are consistent, scalable, and ROI-driven
Support VP Strategy in management of activation budget
Channel-Level Planning & Guidance
Support development of playbooks and guidance for Sales, brokers, and partners
Define how programs should show up by channel (not by individual account)
Ensure plans reflect real-world retail and FSOP dynamics
Performance Framework & Optimization
Define KPIs and measurement frameworks across wholesale channels
Evaluate performance at a channel, program and Tier 1 account level
Identify what to scale, adjust, or stop
Lead cross-functional meetings to drive planning, execution, performance reviews
Build repeatable playbooks that improve efficiency and effectiveness