Marketing Manager Wholesale

PUMA•Boston, MA

About The Position

Responsible for managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels. Increase PUMA brand visibility, consideration and desirability by developing and executing compelling, on-brand, commercially relevant marketing plans that ultimately drive demand for PUMA product. Partner with cross-functional marketing team members in creative services, visual experience and media to develop integrated omni-channel marketing plans. Work with collaboration partners, agencies, and freelance relationships as needed to achieve business goals. Support the marketing leadership team on all aspects of the Go-To-Market process. Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations. Develop and manage brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts. Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales. Stay current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business.

Requirements

2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands.
Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis.
Hands-on experience working with major wholesale retailers and digital marketplaces, including Amazon.
Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell-through goals.
Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance.
Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred.
Ability to interpret media and performance reporting to provide clear insights, recommendations, and recaps.
Experience managing multiple accounts, timelines, and stakeholders simultaneously in a fast-paced environment.
Strong communication and relationship-management skills, both internal and external.
Highly organized, detail-oriented, and action-oriented with a strong execution mindset.
Proficiency in Microsoft PowerPoint and Excel; experience with reporting dashboards and retailer media reporting tools is a plus.

Nice To Haves

Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred.
Experience with reporting dashboards and retailer media reporting tools is a plus.

Responsibilities

Managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels.
Increasing PUMA brand visibility, consideration and desirability by developing and executing compelling, on-brand, commercially relevant marketing plans that ultimately drive demand for PUMA product.
Partnering with cross-functional marketing team members in creative services, visual experience and media to develop integrated omni-channel marketing plans.
Working with collaboration partners, agencies, and freelance relationships as needed to achieve business goals.
Supporting the marketing leadership team on all aspects of the Go-To-Market process.
Proactively leveraging data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations.
Developing and managing brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts.
Working cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales.
Staying current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business.