Sr Director, Precision engagement and Orchestration

Sanofi • Cambridge, MA

1d • $206,250 - $297,917 • Hybrid

About The Position

The Senior Director will lead Sanofi North America’s Precision Engagement function within the Go-to-Market Capabilities Omnichannel team. The role will shape the strategy, operating model, roadmap, and capabilities that turn customer signals and business priorities into relevant, precise, connected, and personalized engagement across personal and non-personal interactions. It will help move the organization beyond individual channels and campaigns toward adaptive, measurable experiences at scale.

The Senior Director will serve as the senior North America business owner for the Precision Engagement capability portfolio and lead a team of Precision Engagement Directors. The role partners with Brand, Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions to build a repeatable engagement model for HCPs, patients and caregivers, payers, accounts, and other stakeholders. It also represents North American customer engagement needs in enterprise technology, data, and capability roadmaps.

The position oversees portfolio prioritization and cross-functional delivery, including coordination with Digital product and engineering teams throughout the product development lifecycle. It establishes governance and performance standards, sponsors test-and-learn and innovation efforts, and sets direction for applying AI, automation, advanced analytics, and emerging technologies. The role also builds organizational capability through team leadership, talent development, resource allocation, and change enablement.

Sanofi describes itself as an R&D-driven, AI-powered biopharmaceutical company focused on improving people’s lives through medicines and vaccines. The role is based in Cambridge, Massachusetts. The stated salary range is $206,250.00–$297,916.66, with compensation determined based on demonstrated experience.

Requirements

• Bachelor’s degree in business, marketing, technology, analytics, or equivalent experience.
• At least 12 years of experience in commercial, omnichannel, digital, analytical, operational, or related functions.
• Demonstrated success building and scaling new organizational or commercial capabilities and translating strategy into operating models, adoption, and sustained ways of working.
• Experience owning and governing complex customer engagement, product, or capability roadmaps across multiple business areas, including prioritization, sequencing, dependency management, and cross-functional resource alignment.
• Hands-on experience developing and delivering customer engagement use cases informed by broader customer journeys, including audiences, signals and triggers, decision logic, channel orchestration, content requirements, and measurement.
• Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement.
• Strong understanding of how MarTech capabilities integrate to enable end-to-end customer engagement.
• Experience translating business and customer needs into data, technology, integration, and capability requirements in partnership with Digital, Analytics, and other functions.
• Practical experience applying and scaling AI, advanced analytics, and automated decisioning across customer engagement, personalization, next-best action, or related use cases.
• Strong executive communication, storytelling, and cross-functional influencing skills.
• Experience building, leading, coaching, and developing high-performing teams, including attracting and retaining talent in a complex, matrixed organization.
• Experience managing external agencies, technology vendors, or strategic partners.

Nice To Haves

• Experience in the pharmaceutical, biotechnology, healthcare, or another highly regulated industry.
• Relevant experience in complex, data-rich industries with advanced personalization and omnichannel engagement capabilities.
• Experience designing or leading engagement across multiple customer or stakeholder types, such as HCPs, patients and caregivers, payers, and accounts.

Responsibilities

• Define and lead the North America Precision Engagement strategy, priorities, capability roadmap, and measures of success.
• Establish the remit, operating model, role boundaries, and ways of working across Precision Engagement and partner teams.
• Lead and evolve the Precision Engagement roadmap, incorporating business priorities, reusable use cases, capability dependencies, delivery capacity, and enterprise roadmaps.
• Prioritize the portfolio to balance near-term business value with the development of scalable and reusable capabilities while accommodating necessary variation.
• Lead the shift from channel- and campaign-based execution toward more precise, connected, adaptive, and personalized engagement.
• Coach the Precision Engagement team and partner with Omnichannel Enablement Leads and business stakeholders to translate customer journeys, business priorities, and insights into scalable use cases.
• Establish standards for audiences, signals and triggers, decision logic, content requirements, channel sequencing, handoffs, and measurement.
• Provide senior subject matter expertise to ensure use cases are strategically sound, technically feasible, measurable, and designed for scale.
• Oversee priority use cases, ensuring work is sequenced, reusable patterns are identified, and individual use cases connect to the broader roadmap.
• Promote reuse of successful approaches and learnings across brands and business units where appropriate.
• Serve as the senior North America business owner for the Precision Engagement capability portfolio.
• Align shared roadmaps, cross-functional priorities, dependencies, and delivery capacity with Digital, Analytics, channel and capability leads, and other enabling functions.
• Oversee the team’s participation across the product development lifecycle, including backlog prioritization, requirements refinement, agile ceremonies, testing and acceptance, launch readiness, and ongoing capability evolution.
• Maintain working knowledge of the customer engagement and MarTech ecosystem to guide capability decisions and challenge technical assumptions.
• Ensure North America customer engagement requirements are represented in enterprise technology, data, and capability roadmaps.
• Establish governance, decision rights, escalation pathways, and partner accountabilities for the Precision Engagement agenda.
• Represent Precision Engagement in senior cross-functional and enterprise forums, driving decisions and resolving barriers involving capacity, prioritization, ownership, and delivery.
• Establish performance expectations and measurement standards across the portfolio.
• Use customer, engagement, operational, and business outcomes to inform optimization, reusable capability development, and roadmap priorities.
• Sponsor test-and-learn practices and ensure underperforming use cases are optimized, redesigned, or retired based on evidence.
• Set direction for applying AI, automation, advanced analytics, and emerging technologies within Precision Engagement.
• Sponsor priority innovation opportunities and determine when successful pilots should become scaled capabilities.
• Build, lead, coach, and develop a high-performing team of Precision Engagement Directors aligned to priority business areas.
• Set team goals, accountabilities, performance expectations, and development plans.
• Allocate resources across the portfolio based on business priorities, workload, capability needs, and expected value.
• Assess future talent and capability needs and support hiring, succession planning, and targeted upskilling.
• Lead change enablement for the Precision Engagement operating model and help partner teams understand evolving roles, capabilities, and ways of working.
• Manage external agencies, technology vendors, or strategic partners.

Benefits

• Health and wellbeing benefits, including high-quality healthcare and prevention and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Company employee benefit programs; additional details are available through the company’s benefits information.

What This Job Offers

• Job Type: Full-time
• Career Level: Director