Director, Precision Engagement and Orchestration

Sanofi • Cambridge, MA

1d • $178,500 - $257,833 • Hybrid

About The Position

The Director, Precision Engagement and Orchestration is part of Sanofi’s North America Go-To-Market Capabilities Omnichannel team, which supports brand marketing teams in delivering customer-centric, agile marketing across channels. The role leads Precision Engagement for an aligned business area, partnering with Omnichannel Enablement Leads, Brand, and functional teams to turn customer needs, insights, and business priorities into relevant, personalized engagement across personal and non-personal interactions.

The Director shapes and prioritizes high-value use cases, develops and maintains a roadmap, and determines the data, technology, content, channel, analytics, and operational capabilities needed to deliver them. The position serves as business product lead for prioritized use cases, translating needs into requirements and guiding work through agile development, activation, measurement, and optimization. It works cross-functionally with Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other teams, while helping identify reusable approaches that can scale across brands, customer types, and business areas.

The role also supports experimentation and capability evolution, including piloting AI, advanced analytics, automation, and emerging engagement approaches. It evaluates results, helps scale successful innovations, develops enablement materials, and shares learnings with the broader Precision Engagement team. The position is located in Cambridge, Massachusetts; the posting includes a hybrid tag.

Requirements

• Bachelor’s degree in business, marketing, technology, analytics, or equivalent experience.
• At least 8 years of experience in commercial, omnichannel, digital, analytical, operational, or related functions.
• Hands-on experience shaping and delivering journey-informed omnichannel or customer engagement use cases, including audiences, signals and triggers, decision logic, channel sequencing, handoffs, content requirements, activation, measurement, and optimization.
• Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement.
• Strong understanding of how MarTech capabilities integrate to enable end-to-end customer engagement.
• Experience translating business and customer needs into data, technology, integration, and capability requirements in partnership with Digital, Analytics, and other functions.
• Experience working within agile product development models, including requirements development, backlog prioritization, agile ceremonies, testing and user acceptance, deployment, and ongoing product evolution.
• Experience evaluating technology and capability options, including supporting build-versus-buy decisions and working with internal product teams, technology vendors, or external partners.
• Practical experience applying AI, advanced analytics, or automated decisioning to customer engagement, personalization, next-best-action, or related use cases.
• Experience developing and managing customer engagement, product, or capability roadmaps, including prioritization, sequencing, dependency management, and cross-functional delivery planning.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across business, technology, analytics, and customer-facing functions in a complex, matrixed organization.
• Experience driving adoption and sustained change for new commercial, digital, or customer engagement capabilities and ways of working.
• Strong communication, storytelling, problem-solving, and stakeholder management skills.

Nice To Haves

• Experience in pharmaceuticals, biotechnology, healthcare, or another highly regulated industry; relevant experience in complex, data-rich industries with advanced personalization and omnichannel engagement capabilities is also valued.
• Experience designing or delivering engagement across multiple customer or stakeholder types, such as HCPs, patients and caregivers, payers, and accounts.

Responsibilities

• Serve as Precision Engagement lead for an aligned business area, partnering with Omnichannel Enablement Leads, Brand, and functional stakeholders to translate customer journey opportunities and business priorities into use cases.
• Identify and prioritize opportunities based on customer insights, business objectives, capability knowledge and readiness, and expected impact.
• Develop and refine the business-area Precision Engagement roadmap, considering value, reusability, readiness, dependencies, and delivery capacity.
• Align use cases to the broader customer journey and translate priority opportunities into scalable engagement capabilities across personal and non-personal interactions.
• Design scalable, journey-informed use cases, including audiences, customer signals and triggers, decision logic, content requirements, channel sequencing, handoffs, suppression rules, and measurement.
• Determine the data, technology, content, channel, analytics, and operational capabilities required for priority use cases.
• Apply customer, journey, behavioral, field, business, and performance insights to identify opportunities and improve engagement relevance and precision.
• Partner with channel and capability experts to design solutions around customer and business needs rather than individual platforms or channels.
• Identify reusable patterns and opportunities to scale successful use cases across brands, customer types, and business areas.
• Develop reusable frameworks, templates, and standards for consistent use-case definition, requirements development, and orchestration.
• Serve as business product lead for prioritized use cases, defining capabilities, business requirements, prioritization, acceptance criteria, and measures of value.
• Translate use cases into functional, data, technology, and integration requirements with Digital, Analytics, and other enabling teams.
• Guide priority use cases through the agile product lifecycle, including backlog prioritization, requirements refinement, sprint ceremonies, testing and user acceptance, launch readiness, and ongoing capability evolution.
• Partner with Digital product, architecture, engineering, and data teams to assess feasibility, dependencies, tradeoffs, and delivery requirements.
• Lead or support build-versus-buy decisions, considering enterprise capabilities, customer and business requirements, scalability, speed to value, and strategic fit.
• Coordinate cross-functional delivery across Brand, Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions.
• Identify and resolve delivery barriers, escalating material capability gaps, dependencies, or decisions when broader leadership support is needed.
• Partner with Analytics and business stakeholders to define customer, engagement, operational, and business measures.
• Support post-deployment stabilization and initial measurement, using performance and customer response to optimize use cases.
• Apply test-and-learn approaches across audiences, triggers, content, sequencing, channels, and engagement strategies.
• Incubate and pilot AI, advanced analytics, automation, emerging technologies, and new engagement approaches to improve relevance, decisioning, and scalability.
• Evaluate pilot outcomes and help transition successful innovations into repeatable capabilities that can scale.
• Develop enablement materials to help Omnichannel Enablement Leads and business teams understand and adopt Precision Engagement capabilities.
• Contribute business-area learnings and requirements to the broader Precision Engagement team to strengthen shared standards, capabilities, and ways of working.

Benefits

• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• A rewards package recognizing employee contributions.
• Opportunities for career growth through promotion or lateral moves, domestically or internationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Director