Sr. Director, Partner Channel Strategy

Cinch Home Services•Bogata, MI

About The Position

The Sr. Director, Partner Channel Strategy is a senior growth architect responsible for defining and operationalizing differentiated value propositions across the company’s priority distribution channels: Real Estate, Mortgage, Insurance, Utilities, and Emerging verticals. This role serves as the strategic engine behind channel expansion, conducting rigorous market analysis, identifying whitespace opportunities, and leading cross-functional execution to design, build, and refine compelling partner offerings that accelerate B2B2C growth. This role sits at the intersection of Strategy, Product, Marketing, Sales, Finance, Operations, and Customer Experience—ensuring that the company brings forward commercially viable, partner-centric, and operationally scalable solutions tailored to each channel’s unique ecosystem.

Requirements

12+ years of experience in strategy, channel development, product strategy, management consulting, or B2B2C commercial design.
Experience operating within complex, multi-stakeholder ecosystems across Real Estate, Mortgage, Insurance, Utilities, Financial Services, or subscription-based service platforms.
Demonstrated success building differentiated partnership offerings and scalable channel programs.
Strong financial modeling capabilities including investment cases, unit economics, and ROI analysis.
Proven ability to lead cross-functional strategic initiatives in highly matrixed organizations.

Nice To Haves

Experience at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain, Deloitte Strategy, LEK, Oliver Wyman, or similar), with exposure to commercial strategy, growth acceleration, or operating model design.
Experience translating consulting-level strategic rigor into practical, executable roadmaps within operating environments.
Prior exposure to private equity–backed or high-growth transformation environments is a plus.

Responsibilities

Develop multi-year channel strategies for Real Estate, Mortgage, Insurance, Utilities, and Emerging verticals.
Conduct deep market research including TAM/SAM/SOM sizing, competitive benchmarking, pricing analysis, regulatory considerations, and partnership models.
Identify unmet partner needs, structural inefficiencies, and monetization opportunities within each channel.
Translate insights into clear strategic priorities and business cases.
Architect differentiated B2B2C value propositions tailored to each channel.
Define channel-specific product bundles, pricing strategies, service models, and go-to-market positioning.
Partner with Product and Operations to design scalable offerings that meet partner requirements and customer expectations.
Ensure offerings align with profitability thresholds, retention goals, and enterprise growth objectives.
Lead cross-functional working teams across: Product & Innovation, Marketing & Brand, Sales Enablement, Finance, Legal & Compliance, Customer Experience, and Operations & Technology
Translate strategic concepts into actionable roadmaps and defined deliverables.
Develop financial models and ROI projections for new channel initiatives.
Drive pilot programs and phased rollouts to validate performance before scaling.
Serve as strategic advisor to Business Development by: o Providing channel intelligence o Developing customized partnership frameworks o Creating differentiated solution narratives
Equip Sales and Account Management teams with positioning materials, competitive talking points, and channel-specific playbooks.
Continuously refine value propositions based on partner feedback and performance data.
Establish KPIs for channel success including: o Revenue contribution o CAC o Attachment rates o Conversion metrics o Retention and LTV o Cost-to-serve
Monitor channel performance and recommend structural adjustments.
Conduct post-launch reviews to improve offering design and scalability.