Sr. Channel Strategy Specialist

BMO•Toronto, ON

2d•Onsite

About The Position

The Sr. Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the campaign strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Sr. Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.

Requirements

Minimum 3 years of related work experience within marketing
Experience in digital and/or owned marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech), either directly in execution, strategy or in media planning

Nice To Haves

Agency and/or Loyalty experience is an asset
Previous client management experience is an asset
Experience in monitoring campaign performance and optimizing when required

Responsibilities

Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
Act as the primary stakeholder in media planning for AMRP and its’ Partners
Assist in the delivery of marketing activities for assigned Partners ensuring all creative assets are created/supplied, built to spec, on schedule, within budget, and comply with legal, brand standards and AODA compliance
Partner with key internal Marketing stakeholders on automation of campaign orchestration
Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
Build and maintain a professional relationship with internal & external stakeholders and Clients, through all aspects of the campaign process from planning to deployment via written and verbal communications – project briefs, creative presentations, weekly status calls, etc.