Sr. Director, Paid Media & SEO

Neighborly®•Irving, TX

12d•Hybrid

About The Position

Neighborly, a hub of service brands connecting customers to local experts for home and business repair, maintenance, and enhancement, is seeking an experienced Sr. Director, Paid Media & SEO. With over 40 years of experience, Neighborly is focused on strategic innovation and building the future of home and business services. This role offers an opportunity to bring ambition and experience to lead integrated media strategy across paid, owned, and emerging discovery platforms, empowering innovation and taking your career to the next level.

Requirements

10+ years of experience in media, growth marketing, or digital strategy
Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion.
Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants.
Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities.
Proven success leading both paid and organic media programs.
Strong analytical mindset with experience managing multi million dollar budgets.
Proven operational experience building experimentation infrastructure.
Experience managing and developing high performing teams.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.
Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.
Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.
Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.
Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.