Sr. Director of Strategy

Data Axle - Inboxable

3h•Hybrid

About The Position

The Sr. Director, Strategy is a leadership role responsible for architecting and driving full-funnel, data-driven paid media strategies across Data Axle’s agency client portfolio. This position leads omnichannel media planning and execution—focusing primarily on paid search, paid social, programmatic display, CTV, online video, and emerging platforms but also working with other channel SMEs including email, direct mail and OOH to produce well rounded strategies. This role will partner closely with internal teams in Strategy, Creative, Data & Analytics, ad operations and marketing technology to deliver measurable client outcomes. As part of Data Axle’s agency practice this leader will leverage the company’s proprietary data assets, including its extensive consumer and business data profiles, to activate privacy-first, insight-led media programs that drive acquisition, retention, and loyalty for clients.

Requirements

Deep expertise in full-funnel paid media orchestration across paid search, paid social, programmatic, CTV, display, audio, and emerging platforms including Google Ads, Meta, YouTube, TikTok, and leading DSPs.
Strong analytical literacy including GA4 interpretation, attribution modeling, incrementality testing, MMM, KPI development, and media forecasting.
Experience activating first-party and third-party data within privacy-compliant frameworks; familiarity with data management platforms and identity resolution tools is preferred.
Proven ability to architect scalable multi-channel media plans with clear budget allocation, channel mix rationale, testing agendas, and measurable business outcomes.
Translate complex performance data into clear, executive‑ready narratives and recommendations while building thought leadership on media, consumer behavior, and measurement to position Data Axle as a leader in data‑driven omnichannel strategy.
Understanding of how creative strategy, messaging, and content intersect with audience behavior and platform context to drive conversion and engagement.
Strong interpersonal and collaboration skills; effective communicator who can partner across Account Management, Data & Analytics, Marketing Technology, and Creative teams.
Technically curious mindset with comfort evaluating AI-driven media tools, emerging ad technologies, and advanced measurement solutions.
Effectively prioritize and manage concurrent work while coaching and developing strategic, media, and analytical skill sets across the team.
10+ years of experience in paid media and/or integrated digital marketing, with a minimum of 3–5 years in a leadership role at a marketing agency or in-house brand environment.
Demonstrated success leading paid media programs that drive measurable acquisition, retention, and revenue outcomes for B2B and/or B2C clients.
Proven track record of building and managing senior client relationships and presenting strategic recommendations to executive audiences.
Prior experience managing and coordinating with cross-functional teams including ad operations, account managers, and channel specialists.
Bachelor’s degree in Marketing, Advertising, Business, or a related field; advanced degree or relevant industry certifications (Google, Meta, etc.) preferred.

Nice To Haves

Experience with other channels including email, direct mail and OOH efforts is a positive.
Familiarity with data management platforms and identity resolution tools is preferred.
Advanced degree or relevant industry certifications (Google, Meta, etc.) preferred.

Responsibilities

Own omnichannel paid media strategy across paid search, paid social, programmatic display, CTV, online video, affiliate, and emerging platforms for a diverse client portfolio.
Translate client business goals into actionable media plans including budget allocation, channel mix rationale, testing roadmaps, KPI frameworks, and measurable business outcomes.
Align paid, owned, and organic efforts to ensure cohesive messaging, channel sequencing, and measurable outcomes across the full marketing funnel.
Provide strategic leadership as well as oversight of planning, pacing, optimization, and performance governance across all client campaigns, ensuring delivery against client KPIs.
Serve as a primary point of contact for clients on paid media strategy and execution, building and managing senior client relationships with clarity and confidence.
Leverage Data Axle’s proprietary first-party data assets, client first-party data assets, Audience360® platform, and third-party data capabilities to activate privacy-compliant, insight-driven audience segments across paid media channels.
Design cross-channel consumer journeys aligned to client audience personas and growth priorities, identifying key intent moments across the funnel.
Partner with Lifecycle Marketing and Creative teams to align paid media with client retention, upsell, and re-engagement strategies.
Define and track performance KPIs including CPA, ROAS, LTV:CAC ratio, and engagement metrics; optimize campaigns toward client-specific growth targets.
Partner with Marketing Technology and Analytics teams to support privacy-compliant measurement, attribution modeling, incrementality testing, and executive dashboards.
Create compelling performance narratives that connect media investments to client business outcomes, translating complex data into executive-ready insights and strategic recommendations.
Manage and present regular and ad-hoc client performance reviews; deliver forecasting, upsell opportunities, and other revenue-oriented communications to agency leadership.
Establish standards for testing, experimentation, and media quality across platforms, including incrementality testing, lift studies, creative testing, and audience validation experiments.
Evaluate emerging platforms, AI-driven media tools, and targeting capabilities to improve scale, efficiency, and competitive differentiation for clients.
Continuously assess and adopt advanced measurement approaches, including Marketing Mix Modeling (MMM) and multi-touch attribution, that help clients better understand investment and performance connections.
Be a leader in the evaluation and adoption of AI tools in alignment with Data Axle data policies to enhance both performance and results.
Travel to other company locations and client locations as needed.
Support sales teams to pitch and win new business, contributing paid media expertise to proposals and client presentations.
Perform other miscellaneous duties as assigned by management.