Sr. Director of North America Field Marketing

Extreme Networks • Texas, United States, TX

1d • Hybrid

About The Position

The Senior Director, Field Marketing, Americas is responsible for defining and executing a high‑impact, AI‑enabled field marketing strategy that drives measurable pipeline, revenue influence, and market presence across North America and Latin America. This role serves as the strategic and operational leader of Americas field marketing, aligning tightly with sales, channel, demand generation, product marketing, and marketing operations to convert regional priorities into scalable, repeatable growth programs. The ideal candidate is a modern field marketing executive: deeply metrics‑driven, a full stack marketer, fluent in B2B SaaS GTM motions, experienced with partner ecosystems, and actively leveraging AI to improve planning, execution velocity, personalization, and ROI.

Requirements

• 10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment.
• Proven success driving +$1B pipeline and revenue impact in a B2B Saas technology company.
• Experience supporting direct sales and channel‑led GTM motions.
• Strong understanding of enterprise buying cycles, multi‑stakeholder deals, and executive audiences.
• Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI.
• Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value.
• Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams.
• Executive‑level communication and stakeholder management skills.
• Ability to operate effectively in a fast‑paced, matrixed, global organization.
• Hands‑on leadership style with a bias toward action, experimentation, and continuous improvement.

Responsibilities

• Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus.
• Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets.
• As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return.
• Lead the innovative use of AI across field marketing, including AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns, predictive account and territory prioritization, event and program performance analysis, AI‑enabled personalization for executive and ABM experiences, and automated post‑event follow‑up.
• Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
• Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI.
• Own the planning and execution of high‑impact field programs, including industry and partner MDF events, executive dinners and C‑suite engagements, roadshows, regional activations, and customer forums, and account‑based targeted demand (1:1, 1:few).
• Tightly integrate programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing.
• Collaborate with Channel and Partner Marketing to design and execute joint field and MDF programs that accelerate partner‑sourced and partner‑influenced pipeline.
• Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing.
• Own the Americas field marketing results, including weekly reporting on marketing‑sourced and influenced pipeline, revenue impact and deal acceleration, and program‑level ROI and cost efficiency.
• Measure and help teams understand success metrics for every field investment to improve decision-making.
• Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities.
• Lead, mentor, and scale a team of regional field marketing leaders and managers.
• Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration.
• Influence cross‑functional stakeholders without relying on heavy process or hierarchy.

Benefits

• Medical, dental, and vision insurance
• Flexible work schedules and work-from-home opportunities where role permits
• Paid time off, including open time off in eligible markets and statutory leave in all markets
• Paid holidays in accordance with local practice
• Retirement savings programs, including 401(k) matching in the United States
• Employee Stock Purchase Program, where eligible
• Adoption assistance and fertility treatment support, where eligible
• Flexible spending accounts, where eligible
• Employee assistance program
• Tuition reimbursement, where eligible
• Life and disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed